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Arjun Rai, The CEO and Founder of HelloWoofy.com, Talks about the Latest Developments in Digital Marketing and Media with Ryan

February 23, 2021

Arjun Rai, The CEO and Founder of HelloWoofy.com, Talks about the Latest Developments in Digital Marketing and Media with Ryan
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In this episode of The Radcast, Arjun Rai, the CEO and founder of HelloWoofy.com, and a serial entrepreneur, talks about the latest developments in digital marketing and media with host Ryan Alford.


In this episode of The Radcast, Arjun Rai, the CEO and founder of HelloWoofy.com, talks about the latest developments in digital marketing and media with host Ryan Alford. Arjun and Ryan talk about the use and benefit of emoji's in digital marketing  and about all the platforms Arjun has created.

Find Arjun Rai on LinkedIn, Instagram, or visit HelloWoofy at hellowoofy.com .

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

Recorded Voice [00:00:05] “You are listening to the Rad Cast. If it's radical, we cover it. Here's your host, Ryan Alford.” 

Ryan Alford [00:00:14] Hey, guys, what's up? Welcome to the latest edition of the Rad Cast. We are into February 20th. 21 episodes here on the Rad Cast. It's been a great year. We've had some knock-out guests all around the marketing technology. Hey, what else? What else can I say? It's been a wonderful month so far, and I'm just really excited to be joined today by Arjun Ray, the founder, and CEO of HelloWoofy.com. What's up, Arjun? 

Arjun Ray [00:00:41] Hey, Matt, thanks so much for inviting me. And Reiley, thanks so much for putting this together. It's such an honor to be able to talk to other agency folks in the business. So, thank you. 

Ryan Alford [00:00:49] Yeah, our pleasure. I know Reiley found you and learned about you on Clubhouse, which is a burgeoning application and platform and community. That is really cool. Maybe we'll talk a little bit about that. But yeah, man, I'd love to just start out. We always start out by giving our guests a platform to kind of, you know, talk about your background and your business a little bit, and then we'll kind of dive into some specific topics. 

Arjun Ray [00:01:19] Yeah, absolutely. Well, I've been in the marketing space for a very long time. I was working on an ad that worked in high school, came to New York, quote-unquote, to make it, and launched an agency just to pay the bills. By way of running the agency. Figured out that project management really doesn't do well for creative individuals, at least the solutions out there. Right. And so we found that a lot of clunky software was out there and creative individuals when they wanted to work on something, couldn't use their hands the way they would on a whiteboard or with a piece of paper or a Post-it note. And so we built basically the ability for you to drag and drop people, projects, files. We couldn't have been too early to raise capital from, you know, probably the not the best investors in order to get it to market. So we figured out how not to build an MVP, how not to raise capital. And by the end of college, we had raised a few hundred thousand dollars towards the project. But again, we were way too early. We were betting that touch screens will become bigger and cheaper, which they did. Surface Pro came out, the iPad Pro came out years after that, but then we figured out that social media marketing and marketing in general, for small businesses, wasn't at the level it should have been for underdogs. And we like to call it small business underdogs. So I end up launching the company that we're working on now, which is HelloWoofie. And, you know, it's been interesting. It's definitely been a lot of ups and downs in the last two years. We had ten thousand dollars left in the bank and we had to make a decision. Are we going to shut the company down or are we going to go all in and make it work? And with my insane personality, I said, I'm going to go all in. So I put in one hundred seventy thousand dollars in credit cards and savings and rebuilt the company from the ground up. And just as we were about to launch at the show that we were kind of auditioning for, it told us, “hey, you know, try next time, you know? We're going to have to move on with other contestants.” Unfortunately, my mom passed away a couple of days after that. The show called me back and said, “Hey, we actually have a couple of extra slots. Do you want to come in? And I flew to California and sold the show. And just one miracle after the other happened. We launched in December 2019. You know, we grew twenty-one thousand percent last year, in 2020. We did over two hundred thousand in revenue. We'll probably do half a million this year in revenue. But the point of the matter is, just as we were about to die, we figured out that we need to keep going. You need to keep going and miracles do happen. 

Ryan Alford [00:03:42] Hey, I love that. I will say, you know a lot to kind of dove into there. But I will say this. I do say a lot that, you know, you learn more from failure. It's painful. And some people say this because they've never done it. It's easy to, like, be, you know, a motivational influencer when you haven't gone through anything. But when you've gone through and I've been on both sides of that. It’s amazing what you learn, failing sometimes as you said, you learn not how to raise money and not how to build an MVP. And it probably helped, I'm sure, with what you've done with HelloWoofy. 

Arjun Ray [00:04:14] Oh, a thousand percent. We learn to use Fiverr. I mean, yeah, just a couple of days ago, on Clubhouse, someone was offering me to build a webinar funnel for eighteen thousand dollars. And that seemed like a great deal. But we built it for five hundred bucks and we're about to launch that. We built a sales funnel for three hundred bucks, including labor, including the theme from WordPress and everything and whatnot. We did one hundred fifty-two thousand in revenue off of it. And so, the point of the matter is that once you're pushed up against the wall, you really figure things out. Either you figure things out or you just crumble. But, we opt to figure things out and help other small businesses figure things out as well, especially the small ones. 

Ryan Alford [00:04:53] Yeah, and that's a big topic. You know, we're a digital agency and we work more with medium-sized brands, just from a scale perspective for us and what works for us. But having worked with, and being a small business, having owned small businesses and working with them, it's a really underserved category because they typically do not have the budgets, the sophistication, or the ability to kind of leverage what has become a democratized Internet. But they don't have all of the assets or quite all of it put together. So I love anything that's getting in, working towards that, which really seems like what HelloWoofie is doing 

Arjun Ray [00:05:36] Absolutely. I couldn’t have said any more elegantly. It comes down to offering data-driven solutions for the price of a cup of coffee, because to your point, you know, small businesses, let's face it, they're unsophisticated marketers. They think they know what they can say, but they just have the whole idea of winging it. When it comes to the perfect copy, the perfect emoji, the perfect hashtag, the images, winging it doesn't cut it. When you're competing with the biggest unlimited marketing budgets in the world, it just doesn't cut it. In 2021, winging it is not a strategy for any business, for any startup, for any freelancer. Winging it is not a strategy at all. And so we were like, OK, as soon as you start typing, it'll start completing the sentences for you, find hashtags for you, find that emojis for you. The idea and this goes back to the idea of a dog, I'm pointing to my dog right now, which is the mascot. The idea is not only are you an underdog, but just like your dog, man's best friend, he's always there teaching you when, how, and what to post. And so we started with social media because that was the lowest hanging fruit. Then we went into the blog schedule. We were like, ‘why aren't small businesses blogging?’ Especially during a pandemic when they know that digital marketing is super important? And so you can autocomplete a blog post, you can optimize the *beep* out of it. I censored it for you. And then you're like, OK, we've got to help small businesses with InMails and emails and notes. So we actually built a chrome extension that does everything I just told you about in any Text Field on the Internet. So if I ask you what is the total addressable market of a text box or an input field, you're going to be like, what the heck? Because it's infinite, right? We can work anywhere. And then we are like, OK, small businesses are really not seeing their customers come through the door the way they used to. And where are they going? They're stuck at home. They're quarantined. But guess who's winning? The biggest companies in the world, especially in the media business, are winning. Netflix, Hulu, CNBC, CNN are winning, which is great because they're producing a lot more content, but they're distributing it through smart speakers. We realized that for these speakers, the one I'm holding, the echo dot or the fire TV, for these devices, the industry grew 80 percent during the pandemic. And I was like, are small businesses scheduling content? Of course not. Until now, we've been working with Amazon to build the world's first smart speaker scheduler. So literally you can go to our platform, schedule a video, and so long as your followers and your customers are following you on the Smart Speaker app, that we will develop for you, for free, then they're able to see the video, audio or text audio content within seconds of you scheduling it. And now you have a whole new infrastructure to be able to reach your customers as their quarantine at home. And we're like, why is no one else doing this? Again, this is for five dollars a month. 

Ryan Alford [00:08:16] Great value, and I think a lot of people aren't doing it because they don't think there's enough money there. I think that's generally what drives behavior. But I want to break it down for our listeners because, again, varying levels of understanding and engagement around these platforms, depending on who's listening, talk to me about HelloWoofy, specifically. Because even I was digging around the website, looking at it, and looking at the platform, which seems amazing. So let’s say I'm a small business and I'm signing up for HelloWoofy, what that process is, and exactly what the application does. 

Arjun Ray [00:08:57] Yeah, absolutely. So the process is, typically small businesses will go to HelloWoofy.com, they'll schedule a demo or in some cases, they'll buy the product and then schedule a demo. Because one of the things that I love doing is funnels. It is a funnel all the way through to signing up, to buying the product. Once you buy the product, redeem the code and the offering, there are funnels inside to schedule demos as well. In case you haven't done that, sign up for the newsletter. So we believe in funnels and I really, really wish other small businesses could do the same when they're onboarding customers, whether in real life or online. You really need to keep having pop-ups and reminding people that there is more than what they've already paid for and it's in their interest to be able to do that. So that's kind of the approach we've taken as far as the product is concerned. As soon as you start putting in content into the library, the idea is that it starts figuring out how similar the content is, so you don't get in trouble with other platforms. One of the issues that small businesses face is that they keep posting the same thing over and over again. And that's not OK, according to Twitter. Twitter very explicitly says if you post the same thing over and over again, it is not OK by their terms and conditions. So what did we do? We actually built a compliance engine that prevents you from going above ninety-five percent in similarity. Now you may not realize that you might be at ninety-six percent or ninety-five point five percent. We will tell you that. Hey, this hashtag? This word? Too similar. This phrase? Too similar. Why don't we help you double click on it and swap it out for something else? Again, a coffee shop owner, they don't have a degree in marketing, but if we can help them be competitive and not get into trouble, that's a huge value-add for the business owner themselves. And there are other capabilities inside the platform as well, including being color blind supportive, since everything is color driven. So purple means campaigns, blue means single post, green means you're in a draft mode. The idea is to build a platform for creatives. We don't want to build, quote-unquote, the Bloomberg terminal of the world that's super clunky and over-informative. We want to build something that's super beautiful, yet super data-driven. 

Ryan Alford [00:10:59] I love it. So essentially, we're helping small businesses keep their content relevant, fresh and compliant. 

Arjun Ray [00:11:07] Exactly. And do it over and over again and never miss a beat. And that's not just our social media. Like I was mentioning, we built a product called Journal that does it for blogging. We then built a smart speaker scheduler that does it for smart speakers. And our whole mission is to build the biggest company to help the smallest every step of the way. 

Ryan Alford [00:11:25] I love it. So let's talk about and it's on the screen if you're watching the video, depending on who you are and I'll do a plug. Now, if you're losing your audio version, don't miss our full video versions where you'll see dynamic content throughout the episode. But it is sitting behind Arjun's. So I want to bring up emoji data. Let's talk about that. Let's talk about what that is and what it's doing and how that API and all those integrations are working. 

Arjun Ray [00:11:50] OK, so emoji data is the underpinnings of HelloWoofy's, an API that we hope to have other enterprises and other businesses use natively within their platform. But the thing that you'll see as far as the emojis are concerned is, let's go ahead and type in a post. Let's say we want to type in ‘how are you’ and then automatically complete the sentence for me. And then I can say I love you, which, of course, we love you. Notice what's happening below. It's starting to figure out based on what I typed in so far, which emojis may do the best based on the data and give me other recommendations on top of that. Now, you might be laughing at me and be like, ‘Arjun, what the heck are you talking about? Emojis? No way.’ We'll take a look at Adobe. I'm sure you and I respect Adobe a lot. Emojis according to their research, not mine, and we validate those, by the way, drive significant uplift and engagement. In fact, they also drive significant uplift in purchase intent. People are willing to buy more. But the issue, as you can relate to, is that there are three thousand emojis. How the heck do you figure out which ones are the most influential, most valid to use? So what did we do? We literally map the entire English language word by word to figure out exactly which words, which emojis, which other emojis based on the emojis you've used already, which other hashtags tend to be used at one another based on two hundred million data points. Where do we go from there? We actually built the ability to say, OK, you as a small business owner, deserve, and I'm being very clear about this, deserve to know what is being used right this second, what is trending, what is popular, what isn't popular, and then accordingly you can then say, ‘oh, I want to use this emoji’.  Automatically add it in, I want to use this emoji automatically added. And the point is, we're giving you the ability to understand what's being used in real-time. And then, of course, we're all cavemen. We'd like our images, right. Automatically find royalty-free images. Now, go to Google Images because you may or may not be able to use those images. These are royalty-free images you can use automatically to go into your posts. And then based on that, we will also give you emoji recommendations based on the image and hashtags, as you can see here. So this is a very simplified recommendation engine that I'm showing you right now as a demo. But the point is for four dollars and eight cents for five bucks, depending on the pricing of your tier, you can have an entire marketing department in your pocket. You know, for a small business that can’t afford an agency, that can’t afford a professional to do this for them. 

Ryan Alford [00:14:15] It the power of emojis like who knew we were going to be at this point like but it is crazy, having done some of my own, like, postings in our companies and stuff like that, the engagement levels that the right emoji will drive. I never would have believed it, not because I don't like emojis, but you know how that would have played into the algorithms that are out there. 

Arjun Ray [00:14:37] Well, here's something I've learned. And I think you can relate to this as an entrepreneur- history repeats itself. Different players, different names, different geographies, but history always repeats itself. And so, if you look at civilization and how it's developed, whether it's East Asia, whether it's Mesopotamia, whether it's, you know, the Mayans, it doesn't matter. We've always communicated in the most visual way possible using pictograms, hieroglyphics, you name it. Every civilization that I've come across has always communicated in a visual way, even cavemen going back to going back tens of thousands of years. And so it's not a surprise that emojis started in the 90s, with about 90 emojis out of Japan. And then we've added more and more because we need to communicate more and more and quicker, actually. And so now you're seeing emoji. I mean, Unicode is the one that is like the FDA of text-based communication. They constantly are coming up with new emojis, trying to be mindful of, you know, races and colors and different people, different kinds of emojis. The only issue is that compatibility is becoming an issue across devices. Apple has its own emoji. Sometimes Android has its own emoji. So we'll get there, to a universal language. But the crux of the matter is that people want to converse visually. And that's why Pinterest is doing really well. I mean, you've seen the news around Pinterest. The image-based platform is doing really well because the fact is that people are visual. Instagram did really well because it was visual as well. And then, the video was introduced. And guess what? You know, it's easier to distribute content by frames per second, like TikTok, it being an example or YouTube being an example of the formats. My theory is the more frames per second, the more frames per second, the more engagement you'll get and the more competitive it will become to the market. And I'm really bullish on that. 

Ryan Alford [00:16:25] Yeah. And it's funny you were speaking, you went there. But I was just thinking about the evolution from Facebook to Instagram, you know, obviously, Facebook agreed with it when they bought them for what now seems like a valued price of three billion dollars. But it was the same thing because it was super text based on Facebook and everything was getting wordy and lengthy. And then the simplicity of the image based on Instagram, you know, like took off. And then exactly what you're seeing with TikTok on the video side, you know, videos becoming king, I think, as we say. And then you've got the ubiquitous nature of 5G networks coming that makes all of this happen. You know, people, you know, they think, well, why wasn’t video more popular ten years ago? Because, you know, 3G networks weren't fast enough to keep up with this level of content that we're sharing. So you've got all of these things converging. 

Arjun Ray [00:17:24] Well, you know, the other theory I have is that the whole idea of waves per second. Oh, hey! We made revenue. We have lights blinking in our office every time someone buys something. That’s green lights on the back. Yeah, you guys should do it every time you get a new client, lights everywhere.  

Ryan Alford [00:17:40] Maybe we'll get a bell that will ring, you know. 

Arjun Ray [00:17:42] Totally. So my other theory is that waves per second. Right. It's all about getting more data in a unit of time and then being able to allow everyone to access that capability. So we talked about frames per second. Even in the case of televisions, you could have seen the evolution of where things were going from televisions from frames per second there. But I think waves per second. If you really look at iMessenger, if you take a look at other WhatsApp solutions, we started communicating with audio messages a year or two years ago. Clubhouse has only been around for less than a year. But that is on. It's literally messaging, audio messaging on steroids. If you take a look at the kind of evolution of audio, if you take a look at the evolution of image-based communication and then video-based communication, I think you can start seeing that 2020 is where the evolution is coming from. And I'm very bullish on smart speakers right now because it's a three hundred, four hundred million dollar industry, smart speaker marketing. I mean, I encourage your agency to look into it as well. But eventually, that living room behind me is going to be worth hundreds of millions, billions of dollars, being able to allow anyone to communicate with their customers in that living room, pointing there because I have a favorite TV running right now, but just democratizing that it's going to be the next big shift, you know? 

Ryan Alford [00:18:57] Well, I think you're getting more and more of the speakers into the house, and it's just about more and more ways that they get used, right. Yet. And most of, I joke, you know, talking with friends or meeting new people and like, you know, they know I own a digital agency or something. And they're like, I know those speakers are listening to me because I'll talk out loud and I'll see it in my feed. And I'm like, I don't know, it doesn't work exactly like that yet, but we're not far.

 Arjun Ray [00:19:27] Well, there is something interesting. I mean, I saw a high-frequency advertising happening, which I think the big companies, the, you know, the blue chips are using, which is basically when you see an advert on TV, you can then hit your remote and say, continue this conversation or information on another speaker in the living room. I've seen that happen. But again, you and I, at least me as a small business owner, wouldn't have that capability. And we're going to be working on some interesting things as well. 

Ryan Alford [00:19:51] Yeah, I love it because it is the here and the now. I've been a little not surprised because again, I see it as the evolution of podcasting and communication with Clubhouse. But, you know, it is audio-based, which is out of the norm, compared to all the other platforms that have been growing. But it's more just the evolution of communication. And I think we’ve hit this perfect path with covid and events and getting together and having this kind of platform where you can communicate in that period. I think it's going to be interesting. I am in the middle. I don't think it's like going to die. It's hitting this peak, you know, or I'm not making any prognostications like that. I do wonder if we get out of a COVID world a year from now, are people going to spend six hours on Clubhouse like they are? You know, that's my only, like a question about the, you know, the application long term and if it gets monetized. I think it could get, you know, a little interesting. 

Arjun Ray [00:20:56] Yeah, I will be honest. You know, I started seeing quality dip a little bit. A lot of people have been brought onto the platform like I was just checking my feed for notifications. Looks like every one of my Facebook group friends is on there now and nothing against them. It's just kind of the way most platforms go. The only thing to keep in mind from a Clubhouse perspective is that if they can continue having those authentic conversations at scale, they can succeed. Because you can't really run a business at scale and be worth a billion dollars, but only with a million people. Maybe you can, but they have to open the doors up to actually be competitive. I mean, Mark Zuckerberg, you know, with over a billion people on his platform, was on Clubhouse and he nearly crashed the entire app just a couple of days ago. Yeah. And so that's something to keep in mind. But I do believe everything that happened was very special. So I do believe everything happens for a good reason, whether it's negative in the moment or not, whether it's massively positive or not, the net effect is always positive. And so COVID you know, not to say that the people who passed away, unfortunately, due to it, is a good thing. I think, from a civilization being able to progress, being able to move forward, getting audio, and getting people who are feeling lonely, had mental health issues at home because they were quarantined. I've heard this so many times that people have that Clubhouse is my vent. It's my ability to actually converse and not feel lonely, not feel unwanted, because you can literally turn it on and join any room in a split second and have a conversation that can honestly make that person feel a thousand times better. So, again, there's a net positive. I think we're also getting used to saying, you know, letting people have dogs barking in the background, having children run up to them on a Zoom call, you know, the doorbell ringing. I think we've become a little bit more sensitive and open from, you know, from a corporate culture perspective, the more COVID happened. And I think that's a net positive as well. But that's not to say that, you know, the people who passed away, you know, they should not have passed away. We could have made better decisions as a society. But again, there is a net positive. And I hope people look at that, 

Ryan Alford [00:23:03] Yeah. So, do you set up any groups or how active are you as it is on Clubhouse? Do you set up any room specifically or are there some that you're more active in than others? 

Arjun Ray [00:23:17] Yeah, it's a great question. So it's funny you ask me that question, I have six Calendly links, one for co-moderating, one for investors. We have hundreds of thousands of dollars in capital from Clubhouse. We have one for customer support. I've literally automated the whole funnel for setting up clubhouse events and also meeting people off of it. So I will say we're doing about three to four clubhouse events a week now. All are under the theme of an Underdog. So like tomorrow, we have podcasting 101 for Underdogs. We have another one after that for raising capital for Underdogs. Last week we had social media marketing or social media branding for Underdogs. So the theme is to support small businesses. I'm trying to do three to four a week and they're typically in the afternoons, in the evenings. So we can get the West Coast in at the same time. Or on the weekend, on a Saturday afternoon. Yep. So you should come on. You should come on as a co-moderator.  

Ryan Alford [00:24:11] Yeah. I'd love to get Reiley to help coordinate with that in total and talk about it. We're still in the early throes of 2021 most certainly, even though it's come by fast. I was telling my wife the other day I was like, holy cow, we're you know, we're halfway, almost halfway through February. And it's like when you have kids and stuff, you're like you feel like Christmas seasons like, you know, forever. And then here we are almost in March. But any trends, anything you're seeing beyond, you know, what you guys are bringing to life on HelloWoofy in the small business space for this year, in 2021? 

Arjun Ray [00:24:47] I love that. Let's face it, like from a relationship perspective, you know, just development of I guess society in general, everything that would have happened in five years happened in five months. You know, and I can speak for that because unfortunately, I had to end a relationship as well because it just wasn't working out. And I realized that once you hang out with a person for twenty-four hours versus two or three hours a day, you start seeing trends in your own relationship. And speaking of trends in the business world, you see the same thing. So curbside delivery, the most common thing ever, Used to be that Costco did it, used to be that Walmart did it. Every single restaurant, every single store is now doing curbside deliveries. Being able to see people on Zoom or being able to use video conferencing to actually get sales done. You can literally go to people's websites now, small business websites, and say, I want to schedule a call and want to see a demo immediately. And you don't have to go into the store anymore. You don't have to be in the presence of a fashion designer to get recommendations for clothing. Really, it's so interesting. People are becoming really adaptable, essentially, to the circumstances. And I like how video is becoming more common. Delivery is a lot more common now. You know, delivery as a trend is huge now. And then, like I was talking about smart speakers. I mean, we're seeing a lot of content distribution channels really double downing on that. And from the infrastructure standpoint, I mean, I was talking to Spectrum here in New York and they were like we've never seen so much data go through our infrastructure in the entire history of Spectrum itself’, which is interesting because not only more people on the Internet are connecting, but they're working from home. They're pushing residential areas to have almost enterprise-grade technology to actually allow them to connect with one another. So I'm going to be very bullish on Internet connectivity, you know, Fayose and those kinds of things. I think, as a society, the infrastructure moved forward a lot, a lot faster. Unfortunately, the bridges aren't going to get built faster because people aren't traveling as much now. But I think from a tech perspective, we are moving forward.  

Ryan Alford [00:26:55] Cool. We kind of closeout. Just the last five or so minutes. Here is, you know, a small business on board. And we talked about I wanted to get back to that, the HelloWoofy stuff and specifically like a business, like how mapped out of a strategy do they need to have if they're coming on board with HelloWoofy or is it pretty much like plug and play like with how they come into the platform? 

Arjun Ray [00:27:22] That's a great question. We wanted to make it so simple that even your kid could use this if they were an influencer, right. We know so many kids around the world who are YouTube stars and whatnot. If you take a look at our interface, I mean, it is beautifully designed. It's designed to be super visual. I'm just going to put it up on the screen real quick. And the idea is to be very minimalistic verses, you know, some of our competitors. And again, we have a lot of respect for our competitors. They look like this on the low end. They look like this on the high end. Right. With our platform, we want to make sure that there's a ton of white space. Everything is color-driven. Purple means long-term strategies. Blue means short-term strategies, just like we mentioned earlier. And so we want to make sure that you are not only using something that is super simple, but data-driven. And, you know, honestly, when a small business jumps on board and gets started using it, there's not a lot of learning curve and they literally just have to start typing. It will do the work for you. And the more you do that, the more you notice how easy it should have been to do social media marketing. And then, of course, you can do other parts of, you know, blogging and scheduling other kinds of content as well. But the other thing I wanted to mention before we end the show is we have that whole Robin Hood effect, essentially, which is we want to build the biggest company, helping the smallest. But how do we do that? Right. This is great for other startups and other small businesses who are listening in. If you want to involve your customers from the very beginning. One of the things that we do on every single sales call does not only show the product but then say, ‘hey, we are raising capital on equity crowdfunding. You, as a small business owner, can invest in the company, own a piece of a company that grew twenty-one thousand percent. And as we grow, your investment will grow as well. So if you put in a hundred dollars for the agency year for the year, you put in another hundred dollars to go towards a company and get shares for it. And you become an affiliate and you introduce 20, 30 people in your network, which isn't that hard. You get 10 percent or whatever percentage we agree on. You could actually make all of it back and you have an upside to the business that we're building for you. And so that's super, super compelling for a small business owner, especially someone who's been furloughed last year or just became a podcast or just became a coach. And I encourage each and every one of you who is listening in to build a community. We built ours on Facebook, a Facebook group that is called Content Masters. But every single day people are telling us what's working. Every single day, they're literally telling us what's not working. Did we make a mistake? They're happy to tell us that in the Facebook group. And I'm happy to respond in video form, which is actually a key. Responding to your customers in video format is super important. And I just encourage everyone to make sure that you're not just building a business for yourself. You really have to focus on a community and get your customers involved as well. 

Ryan Alford [00:29:59] I love that. And practice what you preach. I talked about with a lot of our clients having a feedback loop, you know, for is so crucial and having that, you know, those open pathways, because a lot of small businesses get really narrow-minded on the path forward with the business. And they're looking for the solutions when sometimes they just need to ask questions, you know. Yep. And your customers will tell you so. 

Arjun Ray [00:30:26] And guess what? It's all in the results, right? None of what I'm saying would matter if we don't have results to show. So to date between the three campaigns we've raised just under seven hundred thousand dollars, a lot of it came from our customers. A lot of it came from complete strangers who became customers or just some other people who found us through equity crowdfunding. So it just shows the power of a customer. One hundred dollars at a time. One customer put in ten thousand dollars. Yeah, he really believed in us. So I just want to say that a community is super important. It's so important and so underrated at the same time. 

Ryan Alford [00:31:01] Yeah. I don't know if we're going to have a Reddit moment or are we going to change the valuation of any one stock. So Robin Hood took a little beating from some of the Reddit users. But fascinating nonetheless. But Arjun Raj everyone. Let's give out some contacts and different things, ways that people can keep up with you, the company, and everything you have going on. 

Arjun Ray [00:31:26] I thank you so much for asking that question. Anyone can go to HelloWoofy.com, and schedule a call. Let them reach out to me, my emails at the very bottom of the footer. But here's the most important thing. Join our Facebook group and literally, every single day, tell me what you want us to build. It's fine. Tell us every single day what you want us to build. What is working for you on HelloWoofy, what isn't working for you on HelloWoofy? Obviously, we can take the brunt because we want to build a platform that's designed by small businesses. As you can see, where I'm a small business owner, I've been doing this for a couple of years now, but we want to build it with you, for you. So for the price of a cup of coffee, if you want to take it for a spin, I'd definitely welcome you. But HelloWoofy.com is the place to be. 

Ryan Alford [00:32:04] So everyone goes find HelloWoofy.com, get your Internet, social media, everything up to speed. And you know, the biggest thing for me is to get your emoji game going right with emoji data. That might be my biggest takeaway, I'm actually going to sign up for the platform, Arjun, and get us using it. 

Arjun Ray [00:32:28] Yes, a virtual hug for you. 

Ryan Alford [00:32:31] Yeah. So I want to give it a run through some paces and see how it might help some of our clients. So really appreciate you coming on today and appreciate your time. And everyone knows where to keep up with us at TheRadCast.com and @the.rad.cast on Instagram. You can follow me @Ryanalford everywhere on every platform. I do own that name and I started 10 years ago and luckily there's not enough Ryan Alford's in the world. So anyway, everyone, will see you next time on the RadCast. 

“What's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor, if you've been enjoying the Rad Cast, you need to share the word with a friend or anyone else. We really appreciate it. And leave us a review at Apple or Spotify. Do us a solid? Tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me to check with you, to get your business kicking ass and you want Radical or myself involved, you can text me directly at 8647293680. Don't wait another minute. Let's get your business going. 8647293680. We'll see you next time.”

Arjun Rai

CEO, HelloWoofy