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Austin Hope on Creating The #7 Ranked Wine in The World - Austin Hope 2018 Cabernet Sauvignon (Paso Robles)

January 19, 2021

Austin Hope on Creating The #7 Ranked Wine in The World - Austin Hope 2018 Cabernet Sauvignon (Paso Robles)
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Wine Enthusiast ranked Austin Hope's 2018 Cabernet Sauvignon (Paso Robles) as #7 on their top 100 best wines of 2020. This episode dives into the creation and celebration of that wine, with the owner of Hope Family Wines, Austin Hope.


Good morning! Today is Tuesday, January 19th, 2021. We're excited to share this killer episode with you. We hope it's one you'll enjoy!

In today's episode, Ryan chats with Austin Hope, the owner of Hope Family Wines. Ryan and Austin talk about the number 7th ranked wine in the world, as given by Wine Enthusiast. 

If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast

Transcript

Ryan Alford [00:00:29] Hey, guys, what's up? It's Ryan Alford. Welcome to the latest edition of the Rad Cast. Here we are in the throes of January 2021. We all were so grateful to get past 2020. And we're just going to ignore some of the shit show still happening around us. As I've been telling everyone, we're going to be bringing in more of our own personal interests and things that we're doing. And everyone knows. I know I love wine. If you follow me on Instagram, you certainly see this gentleman's wine quite regularly. And a good friend, Austin Hope. What's up, brother? 

Austin Hope [00:01:06] What's up, man? How are you? 

Ryan Alford [00:01:08] Great. It's a pleasure to have you on the show again. My resident and growing budding wine enthusiast friend and you no pun intended there, which we'll get to. And I've got to say right now, I have to say it. I'm not going to wait any longer. Congratulations, brother. Number seven, wine in the world with wine and thank you. The top 100 un-fucking believable. 

Austin Hope [00:01:32] Yeah, pretty crazy man. Very surreal, no question about that. We're extremely blessed and blown out of the water, man. 

Ryan Alford [00:01:39] I know. Well, it's been number one in the world for me for quite a bit. And yeah, it always sounds like I'm blowing smoke, but it's not. It's the truth, which is why I seek out this man in love, all the relationships that we're building and can't wait to get out to the winery here soon. But Austin, so what's happening with everything, you know, since we last talked and maybe just, you know, I mentioned pre episode, you know, our audience is growing. Let's give them a little bit. You know, that synopsis, real fast, of your background and Hope Family Wines and everything there. We'll just condense it down, but maybe just start there and then let's just lead right into how things are going out in California with everything going on. 

Austin Hope [00:02:20] All right, go so quick synopsis, we had a snapshot of my life. We moved to Paso Robles in 1978 with my parents. I was six-seven years old, came over and we planted a vineyard. Passo was not really known for much, but cattle grazing, our cattle and some almonds and things like that and grain. And we quickly became one of the larger farmers for wingtips in the region. And by selling our grapes and then slowly, we started to get into the wine business with my uncle and we decided to jump in and build a winery and start brands and all these different things, because that's where my head was going with it. And my uncle said, ‘what's going on with it?’ My dad's brother, he passed away right when we were getting ready to start everything. I was super young and told the family, yeah, this is what I can do, this little problem. And that’s the way we went, that was in ‘95. Started Triana Winery in 1996, we took over Liberty School, started with those two grads, myself, took a guy that I frew up with, brought him in and said, you're going to learn to make wine. Hired a salesman. There were three of us, very small beginnings. And, you know, we joke. We didn't. We got the wine because the old fashioned way we didn't have any money. So we had bank loans and where we went. And now we're, you know, we're a pretty good sized company. We're a global company at this point. We're in about 16 countries and every state in the U.S. and we're about a 60 person company. And we shipped about 435,000 cases of wine this year. 

Ryan Alford [00:04:07] Just a little bit, just a little bit of one, yeah, and you just had to put your name on it, though, for it to blow up into the stratosphere. Right. We launched the Austin Hope label in ‘15, the first vintage. I know you were out there, but first vintage ninety five ninety eight points scuse me. I don't want to diminish the score, Austin. I got to keep all the accolades right where they belong. So we start with the 98 Score right out of the bat. And then most recently, your own was at number 10 last year and then for 2020, number 07 in the world. The Hope Cabernet. Correct. 

Austin Hope [00:04:46] Yeah, that was it, it was a really kind of kicked in with the first vintage, like we talk about the past seven years to create that brand and to really believe, you know, the goal was to do to create the standard for luxury Baskervilles Cabernet. And we believed in this is what it was going to be like and tasted it. Practice release the first. It actually got a 97, the first vintage, and that was actually the highest score. That wine enthusiast, which has been around for 30 years, was because they celebrated their 30th anniversary and never wine for Pazzo had ever got that high of a score ever. So that was a big deal. And then we went into it. It's been 95 or 96 point plus points ever since. That was a fifty vintage 16 and 17 we got a phone call and said, you know, number 10, why in the world is in the top 100 wines of the year. Holy shit, that was like I get chills still talking about right this moment. It's like it  just freaked me out, like I pulled over, like teared up. It was super crazy. And then, you know, so we thought we were flying high and it's like, you know, completely stoked. Right. I mean, we believed in the brand. I mean, not saying that we shouldn't be that, but like, you know, the taste typically takes about twenty five thousand lines throughout the day from all over the world and then to be narrowed down to editors. Not that or excuse me, I guess they're editors, they're contributing editors, they do the stories, but the actual critics that work and taste all these wine regions, they, you know, twenty five thousand wines and to be at the top 100 and in this year, they call it and they say, ‘hey, you're number seven’. I'm like, ‘holy shit’. Like, ‘what are we doing now?’ It's like, man, like, ‘how do I do better?’ Like, it's like I like you to leave some room, man. You only have six spots to go. 

Austin Hope [00:06:36] Yeah, right. I know, but your mind goes crazy too. You start thinking back like holy crap. Well now they can't. They can't, you know, you possibly can't possibly get, you know, be in the top 100 again. That's what I thought last year. And I'm like, you know, then here we are seven. And I'm like. It I don't know, I mean, we're going to continue to keep going this way, that's like, 

Ryan Alford [00:06:55] hey, man, I don't know, sister, 

Austin Hope [00:06:57] so good lightning in the bottle, man. 

Ryan Alford [00:06:58] I don't know. But it's so consistent, so good that it's like, you know, I, I, I consider myself a wine guy, but I'm not a connoisseur of taste, like a sommelier or anything like that. I know. And it's good for me and I have a hard time delineating with yours. Like if you blindfolded me and gave me now it's probably putting a little bit of bottle on it now, so I might take this back. So you might tell me that too. But between the 15 and the 18, it's just damn good, you know, and it has that smoothness. There's certainly your characteristic, but I don't know that I could tell the difference between those, especially like maybe the 17 and 18. If you blindfold me, they're both just awesome, you know. So I don't know if you probably taste a little more nuance. You've probably got a deeper palate than mine. But I mean, it's just that consistency that's unreal. 

Austin Hope [00:07:56] That's exactly right. You said the word that is the most important consistency, because if you know, for me,once we made it, you know, I mean, that's what I believed in it. And we thought that was the best. And then from there. You have success, so then it's like, OK, you know, let's not fuck up, let's make sure we make this like the same every year, which is the goal. And, you know, you say you're not a connoisseur, you're not a zombie and all that. I mean, neither am I, right. I mean, at the end of the day, I'm a consumer and I know what I like. And it just happens that, you know, a lot of people in America like what I like. And so you want something. Rich people taste good, but there are little nuances there, subtle nuances. And yeah, I could pick them out because, you know, it's like it's like your child, right? If you look at a kid, you're like that kid's got, you know, that one eye is a little bit lower. 

Ryan Alford [00:08:47] The other side that maybe nobody else. Yeah, but in this case, you know, one pair of eyes of the vintage is like sapphire blue and the other is like a diamond blue because these characteristics aren't like an ear being too large. These are like nuances of beauty. 

Austin Hope [00:09:07] Yeah, I agree. I agree. And all I got to get you are the 19. So we've got the bottle, the 19. It's out in the market and just starting to get out of the market. 

Ryan Alford [00:09:20] I don't know how and I guess I know. Let me. Yeah. We're officially in the reserve GS. Delicious. I mean it's like yeah that's what's so interesting is like OK, you know it, and it's also a different wine. And I know there's nuances and things like that. Things are you know, you're I'm sure your base label's made, you know, for somewhat of an everyday drinker or whatever. And then you got the nuances with the reserve, which are, you know, it's just a whole nother hedonistic experience. How do you know? It's just like it's like it's everything you love about the regular ball, but like on like just another kick up or something, you know. Yeah. 

Austin Hope [00:10:02] It's like on steroids. It is. 

Ryan Alford [00:10:04] It is. 

Austin Hope [00:10:04] And I like Emerald. 

Ryan Alford [00:10:12] So what's happening out in Passa. I mean I know you guys are dealing with all the bullshit of covid like everybody else, but what's kind of the state of the wine industry out there. 

Austin Hope [00:10:24] You know, the wine industry is pretty solid. I mean, I think there's people who think it's feast or famine, quite honestly. And I think it's like that for a lot of businesses. Right. It's like if you weren't aggressive in the beginning, you didn't set up. And if you didn't wake up in April and be like, OK, we've got to get aggressive. And, you know, for us, I will be talking about it for us. I mean, sixty two percent of our business nationally was restaurants. Went through Kova because we got it, I think I told you that we got it in London. We were in London at a white event and then came home and then realized we have it like, ‘Oh shit’. And then go through that. Then I'm depressed and I'm like, and then I just like woke up and I'm like, dude, we've got to get aggressive. So I rallied all the sales team and I'm like, ‘we've got to make up this loss for this restaurant business that's going down’. And I said, ‘I don't care if we sell one at 7-Eleven, man, you better get your ass out there, start making calls’. And we just started being super aggressive. And luckily, we had brands that people want. We were able to expand into supermarkets. We had really good data, you know, everybody goes through Eira data and all these different things, Nielsen data, so we could show like, hey, look, these were our trends. Like we're selling. We're a hot brand where you need to get behind us. I know we're not authorized. And fortunately, we were able to muscle in and just keep pushing. You know, we grind hard and we groove. We were up this year. So, I mean, it's crazy to think. But I think a lot of your question, there's some wineries that are hurting, not just in some parts of Napa, but a lot of places. Right. So I think if you didn't get out there and you know, we've got a pretty big mailing list, right? We got thirty thousand people on our email list and we've got about sixty five hundred wine club members and we just started communicating. You know, we over communicate. At least, I made cooking videos. We basically made a playlist. We just kept talking.I think the people that didn't communicate, they just kind of put their head in the sand. I was going to blow over. I think they're in trouble. But I think the people that, you know, if you had a legacy brand, I think you're probably OK but if you knew or if you didn't really get in there and be like I mean, we were delivered we made up of wine in my car, I'd be like driving to people's house. They were scared to come out. I'll bring it to you. Here we go. And then we started partnering with, you know, national restaurants, the Mortons, the richest. The bigger chains would be like, hey, we want to be part of your go to buy the glass. I mean, people can pick up food. They condensed their wine list. You didn't get to look at one hundred of the wines. There were like seven or eight wines on there. And we were one of them. And so. You know, all in all, I mean, we grew everything, all of our brands grew, it's like so we're super blessed. It's but, you know, we worked, we didn't sit around and wait for people to call. 

Ryan Alford [00:13:35] Well, Deb, it's so interesting. We did a podcast talking about, like, the impact of covid and stuff like that. And we talked about that exact thing that strangely enough, the brands that are surviving and doing well with all of this, you would think, you know, no in-store, no water tasting, whatever your business is, you would think it pushed you further from your customers. But the ones that are booming and doing well have realized that they need to be more transparent, more real, more open, more sharing. It's brought them closer to their customers. And for the long run, it will pay dividends. And I think that's exactly what you guys have leaned into. 

Austin Hope [00:14:14] I think you're totally right, because, you know, I mean, I I had meetings with the head of the Liquor Control Board of Ontario. I mean, do meetings like we sent him a meal kit, right, then I'm talking to them. Right. It's a monopoly. So, I mean, they could say yay or nay or we're not bringing your wine in. And during this, I'm launching and pushing luxury high dollar wine into the Canadian market. And they're like, we can't sell these prices. I’m like ‘just give me a chance. Just give me a chance.’ I kept growing and growing and growing. We've got wine we can't sell, oh, my God. I'll give you the wine, and if it doesn't sell, won't sell. So now all of a sudden we're the fastest growing luxury brand in Canada with the Austin Hope and the Shadow Cabrinet. All of these agencies that we could did. They kept pushing. And because of, what your point was about, we're talking to people like I mean, I talked to on the phone with the head of BP. We did Zoom call with that. We did. You know, I just did a Zoom tasting with the Wal-Mart team. Right. I can. And that's the whole thing, right? I mean, I never thought in my life I would be in Wal-Mart. But you know what? They build these superstores. They've got all our bottles of wine in there. People are buying it. They also took every day. We made the pitch to them. I thought they were going to say, oh, we'll take Liberties School. Your lower price later, Dollmaker, you know, but now you start seeing how they've evolved their business, you know, from being a cheap crap that everybody goes to for good deals and now they're at superstores. I mean, you walk into those places and they're got, you know, an organic produce section that's bigger than most corner stores. You know, you're like, holy crap. And now you get home every day sitting on the shelf for 60 bucks. And I'm like, this is crazy. It is that. You're right. You've got to communicate, and I think we've over communicated, we've picked up more fans. We have a full time woman and all she does now is, she's basically a concierto to white people. You call it a. I want to do a Zoom tasting she does every week, I mean, big ones. And now we've got big corporations that are calling in like we want to put together programs for the holidays. We partnered with a meat company because they're thinking outside the box, partnered with a really, really great meat company, Flanary Beef. You check their meat out. It's unbelievable. And started shipping out to all these corporations. You know, and there are people stuff, and then all of a sudden now they get a bottle of cabernet and a big thick prime bone in ribeye. And then next thing you know, Tara's on the phone, on a Zoom call with one hundred and fifty people from a corporation. And they're all this loving. Right. So we're communicating. Communicating is that and it is making us closer because I'll tell you, you know, we always had. But it's interesting. We always had our distribution right. We’re a three tier system. So we make the wine, we sell it to our distributor. Our distributor goes out to our customers right at the end of the day, they go to the supermarkets, then they go to the restaurants. Then I've got an answer to my team of 16 salespeople across the country and then one in Canada. And they go in and follow up right with the distributors. Got all these different brands. And to a certain extent, I got to be a little careful that some of your listeners might be a distributor because, like, they blocked us a little bit. You know, they kind of cockblock like, you know, we're not going to give you everything we've got. We've got hundreds of other brands to sell. Well, now, because of this, we're talking to the customer like we're not being blocked because those guys can't get to them. You know, with all the clothes shut down, all this other stuff like and people aren't taking in person meetings. And so it's changed. I think it's changed the dynamic. And I don't know that it'll ever come back. Like the way we sold Y in the past. I mean, with big companies, I've got 16 people running around basically with a suitcase of money that, hey, where do you want to go? You want to go to Florida, you want to go to Mexico or you want to Palm Springs, you want to play Pebble Beach, OK, I need this year and this year and all these incentives. All these people are flying around all this bullshit, that's gone. So now we're just having meaningful relationships, be it over a frigging computer, which I hate. But it's happening, right. I mean, I can call the head of Wal-Mart right now. I can call the head ATB right now, you know, and it's like four years ago we were being blocked right by our distributor. We could do without him. 

Ryan Alford [00:18:51] But I've wondered if to see that to that point is your eCom, you got to be picking up. I mean, I know some white some states still don't show up. I'm sure there's some of that going on, but that's opened up even more. I mean, you know, we're getting eerily close back to you saying this. Jeannie's not going back in the bottle. You know, like that DC is coming like a freight train for industries like this. It's already here, by the way. But, like, about to steamroll certain layers here. I mean, is that that's got to be kicking up big. 

Austin Hope [00:19:23] It is and you know, we've grown exponentially. You know, it used to be, you know, we'd sell a few thousand cases every year, a couple of hundred cases, and then we went to a couple thousand cases and now we're you know, we're selling real, real, meaningful things to where we have a hold DtoC team now, like Leyb office, like, it's like that's crazy, right? I mean, it's like, you know, now we've got sixty five hundred people in our wine club. That get shipments twice a year. So now it's like all of a sudden we've got to have a new fulfillment center so we can keep up with everything. So we've actually moved part of our organization into another state. So we hold wine there so that when somebody actually orders, we can deliver to them fast. And we've changed the market where it used to be. Most people don't ship wine in the summer, like they won't do it. So he's been very traditional and very cookie cutter, what people do. I mean, our business is super archaic. Right? And I said, I don't care if it's one hundred ninety five degrees outside. You put ice on it, you ship it like I want the customer. As soon as they buy it, I want it to be at their door within two days. How long we 

Ryan Alford [00:20:33] would ship in Omaha steaks, you know. Yeah, exactly right. 

Austin Hope [00:20:39] But like I said, I'm on the board of directors of a couple of different things that I talked about before the meeting started. They're like, the fall shipment’s coming up, my fall shipment, man, we started shipping before. We came up with ideas. I told my team, ‘I don't want to ship the traditional time frame’. And I'm like, well, I don't care. You spend the extra money on ice packs, put them in there and you ship it. And my theory was because everybody does the same thing, right? It comes October, they ship. Everybody gets their fall wine shipment. Then I said, forget October. I said, let's go in August or September. So let's be the first wine club that person receives, because I bet you there ain't no way you're going to cancel because I'm the first one at your door. But all of a sudden my people come out, they do wine tasting, they have a couple of drinks, get a little buzz like, oh yeah, I'll sign up for the wine club. And then next thing you know, in the spring and the fall, you've got all these boxes come. And then, you know, somebody at the house is like, this is too much wine, too much money. And so the attrition happens. Right. It's like attrition is like, you know, between, you know, usually like six to 10 percent, you know, 12 percent. Somewhere in there you're going to drop. Right. So everyone you get, you know, or every ten you get, you're going to lose one every year. Well, by us changing the model and shipping earlier, attrition is so minuscule. It's ridiculous. Like it's crazy. So. Adapt, overcome and come up with new ideas. Think outside the box, really. 

Ryan Alford [00:22:16] Have you seen the new app, Clubhouse? Like you go into rooms, you talk almost like a live podcast, all the celebrities and influencers are on it anyway. And you want you could walk into a room with like but we need to start the Austin Hope experience, you know, actually, I see like back to the Zoom thing here. These are free ideas, man. I'm giving you free advice here. You know what we're going to do wine trading for this. But the Austin Hope experience, you know, needs to happen. If you are already doing the Zoom stuff, you need to do like once a month, the Austin Hope experience and you do the Zoom and all that. But you get people paying for this experience and they get the bottle of wine shipped to them. They get the Zoom experience with you and you taste in the orange or whatever, maybe once a quarter. They probably can't figure it out once a month. But then you layer it in with your own Clubhouse room where you're talking. People can access you. That's how you grow organically right there. So anyway, a little free nugget when you're talking about that. Earlier, I was like, damn that. That's how you get it right there. People pay for that experience now. 

Austin Hope [00:23:28] Well, now you just see your senior senator. They appreciate my ways. 

Ryan Alford [00:23:35] Just let me execute it for you. Let's do it together. Either way, I'll take some one too. But yeah. Be fun. I'd love to do that. And hey, how's the wine industry's kind of you know. OK, but kind of getting the restaurant business though especially in California, I mean here it's OK and coming back. But is it still just down significantly? Is there any hope of that? Like I know it will come back and I know we agree that normal is not going to be normal. But is that coming back at all? 

Austin Hope [00:24:12] Yeah, I mean, you know, we're a little bit isolated because we're in a rural community, and so I think I think it's going to come back and I think it's already starting to come back. But I think that the people were on the edge, and that is the unfortunate part. Right? I mean, they might be great, but maybe not good operators or they're good chefs. Those guys are gone. You know, the corporations, the big guys, the Landry's. I mean, they're going to make it. They've got deep pockets. And they were aggressive, right? They've got a good marketing company behind them. I mean, you might be fair to some of them, I don't know. But it's like they stayed. They stayed relevant. They kept pushing. But I think the restaurant is going to change. You know, it's already a really low margin business. I mean, to be honest with you, the only reason restaurants even make it, I mean, fine dining restaurants, is because of us and spirits. Yeah, because that's where the market's at. I mean, there's two to three. Two to four percent is what you're going to make on food but you can make 50 to 80 percent on wine and cocktails. So I think you're going to see menus might get dumbed down a little bit until they get back to good profits. But my biggest fear and anybody that's out there, that corporate restaurants don't hate me because I love you guys and you're good partners. But I worry that we might get to that point where it becomes homogeneous, where it's just the big guys that are there and those small independent mom and pop restaurants are going to have a hard time making it that. That's my only concern as far as long term vision, looking to see what's going to happen. 

Ryan Alford [00:25:59] And that's tough because the same thing as Wal-Mart's and the, you know, of course, Amazon and all that, like every other industry is the same way. It's like you, don't you? I think we both believe in capitalism, certainly, you know, as Americans. Like, it's been good to both of us. But I think at the same time, like the ugly head of this whole thing is just, where a small business, you know, where do they shake out of it all? And, you know, like, there's nothing better than going to the hidden gem restaurant. It's like your, you know, independent spot. And look, I like some chain places, too. I mean, I'm not knocking it just like you. And we work with some of them, so definitely not. But at the same time, that experience, you don't want to see that gone. And I don't you know, I hope that we can get on the other side of this thing so we don't, you know, lose any more gyms than we already have. 

Austin Hope [00:26:51] Yeah, I think that's exactly right. That's the fear, right? If we're going to just go into you know, it's going to be the change and that's all it's going to be there. And but I don't know 

Ryan Alford [00:27:04] where any new or anything new on the horizon for the family. 

Austin Hope [00:27:12] Yep, we're crazy enough, right, it's covid, so what do we do? We launched a new brand. So we're actually rolling out a new brand that will be on shelves this year. We're rolling out a brand new brand. It was with the same conversation that we've had of global domination of Paso Robles governor, is our goal. And so we're releasing a brand called Austin and it's a twenty dollar cabernet and that is going to go out. And it's pretty interesting, actually. Because there's a couple of things that's happened with this brand. We'll see opportunities, we're bottling it next week, I just tasted the blend yesterday and I'm actually headed back to the winery after this to go chase the final plan to make sure that it's all all dialed in. But it's really cool because it's the label design that I did. It's never been done before. And I actually got pushed back a little bit from distributors. But luckily, I'm in a position where I'm at the top of the game right now. So I could talk a little shit and say, 

Ryan Alford [00:28:28] this is what we're having, this is happening. Get over it. 

Austin Hope [00:28:31] Yeah. You'll appreciate this because it's what you do for a living, right? You brand it, you create it and you so it's always what you want when you look at a wine label you want to see you want to see the brand. The variety, the region, and that's what you want your eye to do when you look at a bottle of wine, you want to see brand variety, appellation. Well, what I did is the whole friggin label, the top of it, it just says Paso Robles, like if you look at it, you would think the brand’s called that. And then the name Austin is just at the bottom, more subtle. So it's really a gamble, but I believe in it. I believe in the region. And I want to promote 

Ryan Alford [00:29:23] Yes. I love it though. So do I want to taste it though. Is it? I'm sure of a similar style. Is it? You know, it's got to be in that family. 

Austin Hope [00:29:41] It's in the family and you know, it's a little bit of a gamble. Because, you know, we're having so much success with a 60 dollar bottle of wine, you know, why would you go? And but, you know, again, we've talked about in the past, it's like I really and my team, like, one of our mantras is to over deliver. And that's a good feeling. I mean, everybody wants to feel like they got something right. Like this is wow man. I paid twenty bucks for this. I mean and that's honestly why I haven't been so successful because I know it drinks like a $100-$200 bottle of wine, I know that, yeah. I mean, you know, I'm not, I mean, I taste these wines all the time, so I mean, I know. And, you know, and it got some people under some people's skin a little bit like how's he doing this? And how's he creating, you know, creating volume at this level of quality at this price? And, you know, that's what we spent a lifetime trying to figure it out. We've got it. But then there's the people that can't afford a drink. Sixty dollars bottles of wine or one hundred and twenty five dollar bottles of wine. And why should they not be able to have a kick ass bottle of wine for 20 bucks an hour? 

Ryan Alford [00:30:51] And I want exclusive deals to see marketing rights on this thing. You know? You know, that's what we do. You got to get the word out, right? 

Austin Hope [00:31:01] Yeah. No, Stockmann, it's fun. I think it's exciting because it's and and, you know, I'm telling that sound like an arrogant asshole, but I'm really not. I mean, you know, I know 

Ryan Alford [00:31:11] everyone that you're not that I've always told everyone that listens knows those where you stand. But no, look, it is what it is. I mean, it's a delicious one that over delivers and that people love. So, I mean, you know, you should be proud of that now. 

Austin Hope [00:31:27] Yeah, we're excited. I mean, we've got and we've got stores that have already taken it. Sight unseen and not tasted. And I'm like, that makes me really happy, right? That means we built trust and belief with not only our distributors and our clients, but I mean, they believe in what our products are now. And we've got street cred. And so now we're launching a brand that and Albertsons VONNE civilians, those guys like, they've already got it on a program. It's like going in. It's a program. It's going to be a corner here. Their TV’s already jumped on board. They're like, we'll take it. We want it. And it's like, this is amazing, right? So. But yeah, they know we've got to build awareness about it and, you know, to your point. We had to get into what you call it, a duck house, a Clubhouse or something like that. Oh, yeah, let's talk. 

Ryan Alford [00:32:21] We'll talk about that. I'm going to buzz you. We're going to get a meeting on the calendar. Let's talk about that. We can help. We're doing this for every brand. And I want to do it with you. I want to work with you know, you can pay me and wine the night. We'll figure all that out. I don't care. I just want to get involved. But hey, man, I really appreciate you coming on again. We're going to touch base in six months. Every six months. You and I are going to talk frequently like I do. And I'm sending you pictures of me drunk on the boat, like drinking Ice and Hope. And everyone's going, oh, my God, it's Austin. And so, 

Austin Hope [00:32:52] yeah, we'll talk about that. How about Abominate? You asked me to send a video. That was one of my favorites. Oh, my God. Really? Does it think that I know you? 

Ryan Alford [00:33:02] They were so pumped. Oh my God. It was all so they couldn't believe it. But brother, I really appreciate it. Best of luck with everything going forward. And I know you and I will talk soon, but we'll be back on the podcast in another six months to talk about Passo Wine, Austin, Hope, Austin, where we're at and how we're blowing up the world by then, because that's the story we're going to be telling. So. All right, brother, we know where to find you, @HopeFamilyWines on Instagram, HopeFamilyWines.com. Anything else we want to drop for to find, you 

Austin Hope [00:33:33] That's it. And my personal, If you want to follow me, I’m @AustinHope. I'm just not very active on Instagram but usually, you know, when I run into certain fun, I'll go on a rant and do like some fun stories. And it might be about family or dogs or ducks or something, but it's entertaining at the least, of course. 

Ryan Alford [00:33:55] All right, brother, we really appreciate it. And that's all for today's episode of the Rad Cast. You've got to get out and try Austin Hope Wine, all the labels. It is the best. He's the best. The family's the best. And guess what? You can find us at TheRadCast.com or @RyanAlford on Instagram. And we'll see you next time. 

Yo guys, what's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying The Radcast, you need to share the word with a friend or anyone else. We'd really appreciate it and give us a review at Apple or Spotify. Do us a solid, tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me to check with you, to get your business kicking ass and you want Radical or myself involved, you can text me directly at 8647293680. Don't wait another minute. Let's get your business going. 8647293680.”