A Top 10 USA Business & Marketing Podcast
Marketing & Sales Intersect

February 19, 2018

Marketing & Sales Intersect
Play Episode

Marketing Made Sense - EP 4 - The Intersection of Sales & Marketing - Ryan sat down with Entrepreneur & Influencer Tyler Harris to discuss the blurring lines of Marketing and Sales. Tyler gives some great tips for sales growth , work/life balance, and the new tools bringing it all together.

Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Amazon Music podcast player badge
Pandora podcast player badge
iHeartRadio podcast player badge

Marketing Made Sense - EP 4 - The Intersection of Sales & Marketing - Ryan sat down with Entrepreneur & Influencer Tyler Harris to discuss the blurring lines of Marketing and Sales. Tyler gives some great tips for sales growth , work/life balance, and the new tools bringing it all together.


Ryan Alford (Pre-recorded)[00:00:07] Hey guys! Really excited about today's podcast. Tyler Harris joined me today. We got into a lot of topics, both in and out of marketing. I think this is a great podcast for sales representatives, marketing people, budding entrepreneurs, social media influencers. We really crossed the gamut of a lot of topics. We started down the intersection of sales and marketing and ended up talking about work life balance, the power of social media and the tools that we have in our hands. Tyler gave real, raw direct feedback on some of the sales tactics he's seeing that is really breaking through for him in business. He talked about even his relationship and running a daily vlog and podcast and all the content he's in. This was a loaded, jam-packed podcast. We were a little bleary-eyed late on a Saturday night for a long week. But I really appreciate Tyler getting on. I know you're going to enjoy the content. Thank you so much!

Ryan Alford: Hey, what's happening? Ryan Alford here. Today we have with us a good friend and a developing entrepreneur. Got his hands in everything and a neighbor! We are LIVE here in my basement on a Saturday night. Doing it in true entrepreneur style. We never stop here. Tyler Harris joins me today. He's an entrepreneur, a social media influencer. Got his hands in a number of things, Partner Consolidated Assurance. One of the leads on the Sales Wolves podcast. What am I leaving out, Tyler? 

Tyler Harris [00:02:17] Our podcast, No Hook Media, Motivation Kings. 

Ryan Alford [00:02:24] Anyway, Tyler and I have known each other for over ten years. I am proud of everything that he's done and has going on. He is a real pioneer in a lot of spaces. I'm delighted to have him on the podcast. It's great to be collaborating with him on different things. On the Marketing Made Sense podcast where we intermix a lot of different things. We're talking about the ad agency life. We talk about sales and marketing, the intersection of all these things and a lot more. I really know no one else better to talk about that intersection than the things that he's done. My audience is developing on the podcast. This is new. We were talking in the setup a little bit that this isn't my first foray in the podcast game, but my audience is getting developed. I really appreciate you joining in, but I'd love for you to give everyone your little background and tell a little bit about yourself. 

Tyler Harris [00:03:25] Sure. I'm glad to be here. It's always awesome to show a little bit of transparency on the fact that the hustle is real.

I'm Tyler Harris, living here in Greenville, South Carolina. A lot of things are going on, but my progression has occurred over the last three and a half years. Before that, I was unemployed and in debt and depressed, recently divorced, out of shape. You name it. It was a pretty bad scenario for me. Some mentors came into my life and breathed life back into me. I had some circumstances that had happened in my life. My confidence was at an all-time low. I was playing the victim for a while and afraid to go all again and that it would just be taken away from me. And then, these guys came into my life and saw something in me that I didn't even see in myself. This was when I ended up going into business with them. We developed a system that enabled me to go out and do what I already had – deploy work ethics, implement that into the system and get the results to generate a significant amount of financial reward. But also, it was rewarding that I was able to get out there and go after it again and see those immediate rewards. That transactional, fast-paced environment of sales for me was exactly what I needed to build my confidence up at that level of my life. It has progressed into where we are now three and a half years later. Now as a co-owner of that company, I started documenting my life on social media about thirteen months ago. The reason for that was the exact story like going from where I was three and a half years ago to where I am now. Knowing that there are so many people out there that are going through the same struggle or some of those same struggles that I was going through at one point in my life. I will be happy if I can give people motivation, inspire them and make them say, “if this guy can do it, maybe I can get myself out of it as well”. I look at it as a responsibility. Also, I feel I've been blessed for the last three and a half years to get myself out of that situation and to get where I am now. Now if I do not try to help other people what would that say about me? So it's almost like a level of guilt that I want to stay away from. So that's what I've been doing majorly above the normal day to day running a business and selling every single day. So I think that'll certainly be an interesting conversation about that intersection of sales and marketing. I haven't actually seen where you write. So the marketing makes sense for the C or the S. 

Ryan Alford [00:06:13] I thought about that. It's S. Something about my radar went off. 

Tyler Harris [00:06:29] We're more interested in dollars, right? 

Ryan Alford [00:06:30] Exactly. In this meeting, I'm truly the marketer because I needed the S, the science, the clinical side of marketing. 

Well, I did want to get into it today. We might go down a dozen different paths. But, it's a marketing podcast. I really know no one that can speak more to that intersection of marketing sales than you can. I'd love to hear about the social media aspect of your businesses.  I know it's going down. You've got the altruism going on with building an audience and giving value to them, and then you have the real side of making money. So I love to hear, how you separate those two and how you're using social media and each one of those areas?

Tyler Harris [00:07:36] I think it's very unique. I remain focused on what provides my income to be able to fund all the other stuff. For me, it was just a decision that I made early on not to monetize for a period of time. I chose this number five years ago, and that was just an arbitrary number that just came out of my mouth at like one o'clock in the morning on a Facebook LIVE session, sitting in my car in front of a hotel park. I woke up the next morning and I was like, "did I say five years? It's a long time." 

It was important for me what I was trying to do on social media to be able to flip that switch and not think about it. This is because there are a million ways you can monetize building a following, building an audience and building pages. I wanted to focus on the value and try to connect with people on another level that's not transactional. If I'm putting out a good message and people are sending me DMs or messages and I'm taking time to answer them and they're not giving me money in return for that, that makes that relationship that much more powerful. They see what I'm doing. They'll see what I do on a Monday morning and they'll watch me throughout the week on a news channel’s show. They're seeing it now to know that I got done with all that and then laid in bed till 2:00 in the morning, responding three paragraphs back to them on their message is simply powerful.

So you mentioned this intersection of marketing and sales. I think I have been thrown into both to where it's hard for me to really differentiate the two from a tactical standpoint. I don't have a single marketing hat on. I say, “OK, I need marketing, and now I put my sales hat on”. But what I found, especially recently with the daily vlog and the things I'm doing, is that the creative side of marketing is what I think I was born to do. I know that because I'm enjoying it. Unfortunately, that's made my life crazy because of the whole idea of doing a daily vlog – everyone knows Gary Vaynerchuk is going to watch this podcast or list his podcast. It's his style to be able to take all that content and repurpose it and all these different ways to take him out of that process. While doing this daily vlog, I've realized I actually enjoy the creative process of it. Now it has thrown me way over the top into it to where I'm the one at 3:00 in the morning. You're right next to my videographer on the laptops and they say, "Hey, move that one line up a little bit and let's try this font, move it to the right." 

Ryan Alford [00:10:50] OK, I just got the creative director of the ad agency that would like dice and slice.

Tyler Harris [00:10:56] I know he hates it. He'll get done with it and I'll be like, "Hey, you can do this?" He's like, "I can.",  but it's going to take about 30 minutes. I am like, I think it's probably worth it. He probably hates me, but on that side of it, like, I think the marketing, the creative side, like, I just really enjoy that part. That's been a really cool transition for me until all the stuff that I'm doing now. Partially because the sales side of what I do is very high, fast-paced and transactional. It's easy for me to separate it in that way. But, when it comes to building a brand and with my personal brand that I'm building now and building our company's brand, those two for me are interchangeable. 

Ryan Alford [00:11:45] Well, since you brought them up, I'll go there. I know Gary Vaynerchuk has been an influence on both of us. I am drinking wine here on Saturday night. All 13 hall cabernets shout out, free shot out for a whole as the podcast grows. But endorsements can go. I may monetize mine here. I know Gary's It's such a hater's game; everybody judges. I think you and I are alike in a lot of ways. I think we shun that stuff and turned off a little bit because we've both been successful in different areas and carving our own paths. But how do you or do you even map or navigate those discussions around the followers of Gary? Like, "Oh, you're doing the same thing" as if there's no room for someone else. I mean, do you get that?

Tyler Harris [00:12:53] Right, I get it for myself because I have that struggle internally with myself. I talked about it the other day, I think on the vlog that you can take any person's message. But when you wrap your context around it, which is completely different from theirs, it becomes a completely different message. Whether that be from where you are in life, whether that be where you are in the stage of your business, there are a million different variables. I have grown so ingrained in the things that Gary talks about because the things that Gary talks about are very basic. I mean, his real message is integrity, transparency and it's hard work. It's all of these basic pillars that anyone can talk about. He doesn't talk about much else. He basically reformats those same pillars in every conversation. But he's incredible in how he's doing that. It's just a great orator. I've consumed all of his content for so long that it would be impossible for me to talk and not have some of those things come out. I think that he has certainly created an incredible roadmap for anyone to follow, to any degree. If you can do anything where you, I think, would get that comment, then it's probably a compliment to me. He has to find Andy Fiscella, who is another one of those guys like Gary that I follow. He has recently become a mentor for me. He always talks about when he first started doing some motivational podcasts and things. He's like his friends were like, “Oh, what are you trying to be like? Tony Robbins?” He was like, “Do you know how much money Tony Robbins makes and would that be a bad thing?” Is that a bad reference?” It's funny. It's impossible not to care what people think. That's one thing that Gary always talks about. It's impossible. You're going to care. You can't let those things affect you. You're still going to care because you're a human being. Like to say that it doesn't affect you in any way, which is just a lie. When I first got started doing my stuff on social media, I had friends that were telling me about other friends of mine that were recording videos, mocking me as though it was me. They were putting videos in their car going like, “what's up, guys?” This is Tyler. I heard about this. These people were very close to me. I still haven't confronted him about it because I just don't care.  The coolest thing is when you're consistent. Now I've been doing this for 13 months hard. It's a lot. Some of my friends and even my family; no one got it. No one got it at the beginning. What in the world is this guy doing? Some of the coolest messages and conversations that I've had as of very recently are people that were like, "Dude, I had no idea. I was so confused about all this stuff that you were doing, and I never really got it." But, I'm watching the daily vlog now and like, I get it and it's awesome. Those are some of the coolest conversations I've been able to have. Even the last two weeks, I've had a couple of those conversations, which for me is like the biggest boost that I could ever get. Some of that was like a hater. But now I respect the fact that they knew that I knew that they were hating and I still went out and did it anyway. 

Ryan Alford [00:16:36] I bring it up because I think people are listening. It adds value to talk about this because I think there are people and myself included out there that have a little pause that I don't want to be a “me-too” or I don't want to. Everyone's story is different. Everyone's take on is going to be different. Everyone's vibe is going to be a little different. It is like saying, "Well, I'm not going to run another commercial because someone has run a commercial before." I'm not going to climb that mountain because someone's climbed that mountain. It is that silly. But I do think that people who may listen to the podcasts, be it my content or yours. It might be of value to hear that perspective, and it's a good one. 

Tyler Harris [00:17:24] The biggest thing to me is I had this feeling for two years. So when I started that transformation in my life, three and a half years ago, I should have been documenting it from day one, quite frankly. That was the biggest mistake I ever made, was not doing that. But after two years, which was 13 months ago, the biggest mistake would have been not started at that point. So that's why I felt that I finally got it. But I was looking for permission. They said, “Who am I?”; “Who am I to get on Instagram right now and We can talk about anything”. Like, what is someone on here going to be able to get from me right now? Well, if someone here is going through the same mess that we've all gone through. Everybody has their share of struggles, everybody has things that they're good at. My whole thing is, if it's a positive message, I'm not sitting here saying I'm some type of man. I was a marketing major. But there are many brilliant marketing strategists. Your (Ryan’s) experience in marketing and advertising is insane. Like for me to be walking over here going like, "What in the world am I going to talk about with marketing?" I mean, this is all this guy's done for so many years. It's like, "Who am I?" It's just looking for permission.

When I actually met with Gary Vaynerchuk and Andy Fiscella, he had launched the Asghari V book, we met them and this conference room at Andy's facility. I explained, "Hey, this is how my life has been for the last couple of years." I even told him I was making these videos, but I wasn't putting them up. I have probably 300 videos. A lot of them are on my phone. A lot of them are on my computer that I created by myself without any intention. It's weird. I think it's just because I travel a lot. It's like a diary. I said the same stuff I said now like I would say, “what's up guys”. Yeah. And I'm like, "who was I talking to?"  I'm like, "Hey, what's up?" I had this team called Team Hustle Hard, which was nonexistent. I would say, it's Tyler Harris with Team Hustle Hard. But I told him,  I've been making these videos. He says, "Well, you have it."  They never saw the light of day. That's when he finally came and said, "dude, you're looking for permissions." What was true is that he's the reason you're looking for information; who am I because of all the noise out there on social media, all this fake stuff is almost pushing you to the point where you feel, "well, how can I do it when those guys are doing it?" These guys aren't doing it right. These people are portraying this lifestyle, portraying this hustle and portraying this success expertise and all this stuff that is already flooded on social media, which gives you that feeling of “who am I?”. “Who am I to talk with a camera in my windshield when it's not a Lamborghini I'm driving?" Who was I when I was driving the 2002 Acura TSX? Who's going to watch that when they could watch the guy in the Ferrari? He said, "You don't need anybody's permission”. If you just go tell your story, there will be people that will resonate with it and you'll build an audience and it'll keep progressing. Finally, it was like, alright, let's do it!

Ryan Alford [00:20:56] I know that you thought about that audience. I see my wife in bed at night watching these Facebook LIVE sessions of these women putting makeup on.  There are already around two hundred people watching it. They're just in Greenville. I know that 200 people and when you think about the television audience and all that, you might feel that it's not a lot, but it's a lot to me to be watching “this girl putting on makeup”. It blows my mind. So, there's an audience for everything.  

I think it's interesting the marketing tools that are available now. I think it's caused a little bit of this intersection with sales and marketing because, being in the game a long time, 10 years ago, I came up through the account service strategy side add on to business. There's always this separation of church and state between strategy and creatives. It was like you don't come across the creative aisle if you're the ad agency. Creative guys feel, “what are you doing over here? We're not a conference room”. Here's the idea. The idea machine is happening. You aren't allowed inside. Those worlds have come together, even in the walls of an ad agency. But, ten years ago, the video editing tools, the graphic design tools, I mean, I've taught myself some of the more complex things, but it took a lot of effort. I mean, they were so complex. Now those tools are easier for a lot of people. I think that has caused some of that collision. The sales guy can throw together his deck really quickly or he can put together a quick image or slide or video that commoditization, a little bit of the content development. I still think big ideas now drive it. I do think the tools themselves have allowed some of this to happen naturally.

Tyler Harris [00:22:59] You are right. For the first six months, putting my stuff out there on social media, people said “who's doing these posts for you?” “How do you create these images?” I would just name three or four different apps that I was using. You can use apps that will look like the most incredibly designed graphics.  They're so simple to use. Just click, click and you are done. There are templates everywhere and you can remix other people's templates. 

Ryan Alford [00:23:27] If I was a remix master, I would take two templates, add my own lines and here we go. 

Tyler Harris [00:23:33] Today, I was just sitting on the couch for a second and made an Instagram story. It was a video with a bunch of photos coming in and words going across and overlays and all these different things for an Instagram story.

Ryan Alford [00:23:47] I'm pointing out a podcast to a Mac in the background, they were on video as well. But you would need like three of these machines to do like one round of the creative you can do. 

Tyler Harris [00:24:03] The phone is really important these days. The mobile device can do everything now – my daily vlog, 90 per cent of the content created is filmed on an iPhone. The majority of times it's better quality. With iPhone X or ten or more, the quality of the video is insane. It's so much easier. But, Facebook LIVE, getting on Instagram LIVE right now, the ability to click one button and to be able to broadcast your message out to the entire world is amazing. I mean, if you want to take it really back, you're talking about needing satellites and all this equipment and audio equipment, video equipment and to have a forest of cables running through here and all this stuff and satellite-like to do what we're doing right now. To me, that's how I built my entire following last year. I did over 400 Facebook lives last year. I love that because it was transparent. You can't fake it for so long. Facebook rewards it because of it. It is more difficult. It's more of a two-way conversation. 3 or 4 years ago, I kicked myself for not having taken some type of graphic design courses and only having some basic skills to be able to do. Some of these things have now become super easy. All I do is open an app, click, click, click, and get an amazing, professional photo. I can see what you're saying about the process of not needing a creative department for an individual trying to build their personal brand. Not needing really much of anything other than your phone. Gary walks around. He never used the computer. 

That's the power of this time we're in right now. That anybody can do it. That's the encouragement. It doesn't take much to get an Instagram account, get a Facebook account, get all the stuff and just start making these photos. They don't have to be crazy. Just take a photo of yourself, throw a quote on it, start putting one of those out every day and you can build a following. It's crazy. 

Ryan Alford [00:26:27] I know you're thinking about a book. You've done with the Sales Wolves podcast. Give me the cliff notes, 3-5 keys to sales. 

Also, you've always been a hustler and have been extremely driven. To me, there's a fine line with my job. I'm in business development. But it's not hard-line transactional sales every moment. To me, I've always wondered, it seems like 90 percent of us have this mentality. It's deeper than that. What's the Cliff Notes version of what drives the sales side? 

Tyler Harris [00:27:18] For our business, it's very simple. That is going super narrow on your niche and completely building out your systems to go all-in on that. I mean an extremely narrow niche. Most people say, niche, and they think in general. I always use the example of real estate. I'm just to the east side of town. I'm saying, “No, just do first time home buyers who are looking for a house between 100 and 200000 on the east side of town and become the expert of that”. So if someone says, “Oh, you are a first time home buyer, you want to be on that? You got to talk to Tyler, he owns that''. It gives you the ability just like a manufacturing process. When you have a manufacturing process and you're creating a widget, then you can refine those processes to where that becomes insanely efficient. That's what we've been able to do. In order to scale and do a lot of volumes, we've taken that process based on that one sole target market and built everything around just understanding that person better than they understand themselves. The cool thing about it to me, it really produces more sales at the end of the day. It's the ultimate form of respect because the person that's sitting across the table from me knows more than they know themselves. Like I am giving them the message in the best possible way that they can consume it to make a buying decision. Especially with us, with life insurance. It's a horrible product for someone to talk about having. Like, "Hey, let's sit down and talk about when you die, what's going to happen afterwards?" 

That conversation for us to put it in a way that they can best receive and can come to a quick decision, that's the ultimate form of respect. So that's what we've done with the business that's enabled us to be so successful. We have gone from ‘what we say’ to ‘how we say it’. We have literally dissected our scripts down to every single word. We have put an insane amount of thought into it. One of my business partners, and I – yesterday we sat down for 2.5 hours going through the script for the thousandth time. We dissected it again and made some changes. Every word that comes to all of our agents' mouths – we’ve got 80 agents across the country, it's the exact perfect wording it says for that person that again is hearing it and receiving that information and can easily make a buying decision. So to me, that's key. If you try to be all things to all people, you end up being nothing to nobody. That's just what it is, especially with financial advisors. That's the worst to me. 

We'll take care of everything." I mean, you take too much of anything. If you get super narrow, it just gives you the ability to focus all your efforts on one area. I think that's super important. Then the other thing with me, with our fast-paced environment of what we do and we work incredibly long hours, is to be able to have that short-term memory and to be able to pump yourself up and get passionate about that message that you're about to have to deliver that you've already delivered 100 times. You got to answer the same questions every single time, but to be able to have that short term memory so that the last 10 people that said. It doesn't even enter my brain because the next person says yes. To be able to pump yourself up in those moments. Sometimes I have to say things to myself, "Alright, get those last five people, this one is going to buy this one's going to buy.” To be able to do that is not easy. That is the only key for success in sales in my mind is to be able to stay passionate and focused on the last person just like it was the first person.

Ryan Alford [00:31:54] That's great. Please give everybody information where to find all the channels? What's happening with you over the next 6 to 8 months? 

Tyler Harris [00:32:11] Yes. So my Facebook page is currently hacked, but it's still up there, and I still got all my content. They're not really doing anything with it. I should have it back next week. But that's Facebook.com/Tyler Harris page. Instagram @TylerHarrisPage. My website is tylerharrispage.com. Just got up and running last week. Got two podcasts- the Sale Wolves podcast and the BreadWinner podcast. Sale Wolves podcast is more of a longer form, in-depth conversation. It's video on YouTube, audio on iTunes. But the Breadwinners Podcast is what I'm really excited about and that's new. We've got nine episodes now. The first guest was Andy Fiscella that we talked about earlier. Some other incredible guests on that one. It's like 10 to 20 minutes in this audio and iTunes. They get the Daily Bread Vlog, which is five days a week. I've got a guy who travels with me 24/7.

Ryan Alford [00:33:03] How long can you keep it up? 

Tyler Harris [00:33:05] He just said we were going to do it for six months and he just committed to a longer-term. So we do it for the whole year.

Ryan Alford [00:33:11] As long as two years in the game?

Tyler Harris [00:33:12] I don't know how to find anybody else that'll do what he's doing. But it's a 24-hour turnaround. So all the stuff that you see on that video on YouTube, which is the Daily Bread Vlog on YouTube, was done the day before. Like all the content, it's crazy. One thing I'll say about that, it sounds crazy. That vlog and documenting everything that I'm doing, the conversations that I've had with other people during the vlog, stuff that's being filmed just during the day, whether it shows up on the blog or not, because we're condensing 10, 12, 14 hours of the footage into 10-15 minutes. I was telling somebody the day I was like, “I literally think this vlog has made me a better person." Not that I'm trying to fake and be someone that I'm not on the vlog, but I just like the conversations that I have with people going deeper with them. I'm a very introverted person. For someone to tell me to go into some room, like a networking event, like, "Hey, go to this networking event, go mingle",  that's my hell. I'll crawl under a table cloth and just sit underneath the table and be on my phone. This has forced me to be a little bit more open to just connecting with people on a higher level. 

Ryan Alford [00:34:34] This is visible as it gets better. 

Tyler Harris [00:34:36] It's been incredible. Some of the relationships that I've built over the last 6 weeks doing it. Some of the conversations that I've had with people. I mean, it's made the conversations I've had with my wife, which are all better off-camera and with my other friends and my business partners. It's weird. I think it has made me cognizant. When I see myself on a video,
I find it very weird.

Ryan Alford [00:35:14] It's actually more when you bring your wife. I think people are chasing these avenues of thinking about them. Everybody's got a family. You aren't filming your home life, but does your wife think you're crazy?

Tyler Harris [00:35:42] Yes, probably. But, she definitely did in the very beginning. It was January 2017 when I did my first post and I really started putting myself out there on social media. She called me a minute and 30 seconds later and screamed, "what was that?" She was mortified and said, "what are you doing?" And I said something about income or something. She was just super humble. She did want our friends to see it. She didn't want that to be weird. I told her, "I need you to give me six months." You may want to unfollow me, unfriend me because it's going to get uncomfortable. I think I have an idea of what I'm trying to do. I think I know something about what I'm trying to do. I didn't really know, but I had a really good idea of what I was going to try to do. It's been the coolest 13 months now. So as I would start to get these messages and I'm super transparent with all the stuff I do. My whole premise has given people a real look – the good and the bad. I've been on Facebook live at one in the morning like I was in tears because I'm about to walk into my hotel for the eleventh night in a row and I'm away from my 18-month-old daughter. Moments where I talk about hustle all the time. For example, we talk about the cost of the hustle and like having to spend more time again away from family. Through that process, I've been able to have incredible conversations with people in private messages and DMs. We get some of these messages and they'd be life-changing messages, "Hey, seven months ago I heard you on Facebook live and I started to follow your stuff." “Hey, man, I've implemented some of these things in my life”. These are legitimately like life-changing things. Every time I'd get one screenshot of the text even on the weekend. That started happening more and more. And my wife reacts as "Oh, finally, this is starting to make sense!” So the full-circle moment was last month. She sent me this link. She sent me this link and I go to it and I said, "you have got to be kidding me." This woman despised the word hustle for 12 months. 

Ryan Alford [00:38:02] She's just like my wife. My wife hates it too. She makes fun of me.  She always has a hustle. She has that connotation I think for high school hustler rap music from the nineties. 

Tyler Harris [00:38:21] She sent me this link and she had just started a blog that day and it's called "The Hustler's Way."  The tagline is, behind every successful man is a woman rolling her eyes. The first blog post was talking about, it's time for people to see the other side of the hustle. So you can go to Hustler's Wife blog. and check it out because she's now putting her side of the story out there, which is super important. I've been transparent but did not want to bring cameras into my house. I’ve been transparent about the fact that it is a struggle, but the fact that she's insanely strong and independent. She's worked since she was 13 years old. Me being gone was as big of a struggle for her than it would be for many. But it's still difficult, especially when we have a child. But now getting to see that side of the story from her perspective has been really heartwarming. The funny thing is I was reading the first one. I was reading the second one. It's incredibly good. I felt, "Did you have any idea you could write this good?" She's said, “of course."

That's been really cool and crazy. She's been getting messages now from people who have been following me for a year now. They now checked out a blog post of hers or their spouse now talked about a lot of our sales. A lot of our agents that work for us are new, that have spouses that are now going through similar things. She's been pretty open about some of herself. She has anxiety and deals with things like that. She's been open about that. And the messages she's now gotten are some of those messages which really solidified. Having a grown man that basically is with me 24/7 with a camera. That's quite weird. But being able to see the impact it's actually making, and now to see how some of it carries over to her. I mean she's fully 100 per cent on it now. She's got somebody over at the house right now. They're starting a business right now. She says, "Hey, do you want to film the first part of us as we're sitting here talking about it?"  And I said, “No! I don't.” I think it's weird that you would ask that. 

Ryan Alford [00:40:39] I'm getting the same stuff from Nicole. She's very supportive. I think they could relate. She can give some pointers. Well, I really appreciate you coming on. Tyler I am really proud of everything you're doing. Guys really go check out his content. I check it out every day, really looking up to Tyler and the influence he's having, both on the business side as a business professional, but also just adding constant value with his content on a lot of themes from life betterment to fitness - you name it. There are so many realms to go into. Go check out his stuff.