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Radical Podcast - Ryan sits down with Kelly Caldwell

January 28, 2019

Radical Podcast - Ryan sits down with Kelly Caldwell
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In this episode Ryan sits down with Entrepreneur Kelly Caldwell in a wide ranging discussion from running a small business to the ins and outs of the growing "Floating" industry. As the owner and founder of Drift Float & Spa, Kelly shares her inspiration for the Float business and the many benefits of alternative therapies for depression and anxiety. Learn more about Drift at DriftGreenville.com - Follow Radical news and updates @Radical_Results on Instagram.

In this episode Ryan sits down with Entrepreneur Kelly Caldwell in a wide ranging discussion from running a small business to the ins and outs of the growing "Floating" industry. As the owner and founder of Drift Float & Spa, Kelly shares her inspiration for the Float business and the many benefits of alternative therapies for depression and anxiety. Learn more about Drift at DriftGreenville.com - Follow Radical news and updates @Radical_Results on Instagram.


Ryan Alford [00:00:16] Hey guys, Ryan Alford here with the Radical Company podcast. It's a podcast Friday at Radical. It is Friday. I was just talking about what day it is. Just got back from Legoland last weekend. Maybe, we'll do a podcast about Legoland. It was exciting. We had a good time with the kids. The older boys had a good time, but it threw off my Monday working and stuff like that. My days are blended from the holidays. It's time to recover from the weekend. I am super excited to have Kelly Caldwell on the podcast today. Welcome, Kelly. 

Kelly Caldwell [00:00:52] Thank you for having me. 

Ryan Alford [00:00:53] So Kelly owns locally here in Greenville, Drift Float and Spa. Can't wait to get into a little bit of the floating discussion. I definitely want to get into that discussion and just super pumped to have you on the podcast and really excited. I'm staring. It's funny, we're on a podcast, so anyone listening to this and not watching it on the YouTube channel or anything else, we're going to do a little trial today. We got some samples of some CBD, some product that Kelly sells at Drift here locally. Should I be nervous? 

Kelly Caldwell [00:01:35] I don't think so. If you are, it's probably going to help you with that. 

Ryan Alford [00:01:38] Perfect. The evolution that's going on now in, you know, we get a whole podcast on it, on the whole cannabis scene and hemp and everything going on there. Maybe we'll venture down that path a little bit. But, I think we're just moments away from the whole sphere of legality of all this coming through.

Kelly Caldwell [00:02:04] It's definitely an interesting time for that.

Ryan Alford [00:02:06] For sure. So, Kelly, I know you're from Greenville like myself. So, two rare green villains here. 

Kelly Caldwell [00:02:14] Does that happen often?

Ryan Alford [00:02:14] I know, we shared stories before we started the podcast. But, I love to start these off with a little bit of your background and what led you starting this, coming up and then what brought you to start the Drift? 

Kelly Caldwell [00:02:33] So I spent my whole childhood growing up in Greenville. I rode horses, played basketball. I was always in a very entrepreneurial mindset. I started dabbling in business early. I bought my first set of stocks when I was like 12. My step dad was really into it and just taught me about it. He was like, "OK, so you can go through these reports and look at the summaries, then pick something out." 

Ryan Alford [00:03:08] It wasn't Apple or Google. Was it?

Kelly Caldwell [00:03:11]  It actually did OK. He didn't let me buy very much. I think I bought like two hundred dollars worth of something. It was a housing company and it ended up going through the roof. It went from like five dollars a share to like one hundred dollars a share split and then went up again. So, not too shabby for the first investment. But, I think I got lucky. So, you know, that's part of it. 

Ryan Alford [00:03:40] Yeah. It's like legalized gambling. I decided to go play blackjack in Vegas. It's pretty fun. Either way, the dealer has the best odds. But, I don't know, something about having a cocktail and playing blackjack that's more fun than the stock market. I have investments in 401k and all that now, but it feels like a gamble either way. 

Kelly Caldwell [00:04:01] I didn't really continue to pursue that part of business, but it definitely set me on the track about thinking about life in that way and developing my business skill set. My dad is an entrepreneur. My stepdad is an entrepreneur. My whole family has always been in that place. I really wanted to do advertising when I went to school, so I picked a university based on that. I went to SMU in Dallas and it was a ton of fun, maybe too much fun at times. I did a whole creative program, got really into it. Advertising for me is like the perfect kind of combo between business and creativity and art. So, that's why I went in that direction and it really served me in opening my own businesses. For years, I did a lot of freelance. I had other businesses with business partners where we did branding, marketing websites, and brand development. Then, I got really into floating and it changed my world. I wanted to share that with the world. It was a really heart centered way to do it and provide something that people just don't have access to. I got to do all my training for that. That was a ton of fun. But, having customers coming in and experiencing it and having great results has just been unbelievably rewarding. 

Ryan Alford [00:05:40] That's great. I want to back up on the float. We get to jump right into the floating. I heard there was an inspiration, maybe Joe Rogan, who's impacted the entire floating ecosphere. Talk a little bit about that, and that inspiration and the moment you were like, "OK, I'm doing this." 

Kelly Caldwell [00:06:05] So I was working for an education software company doing graphics, doing professional services, all sorts of different hats I was wearing at that company. They ended up moving me down to Atlanta. A friend of mine sent me a segment from a Joe Rogan podcast where he was talking about how it's great for evolving your mind and expanding your thoughts. And, it just really resonated with me. That's why I ended up trying it. But, I was also struggling with a lot of PTSD symptoms, a lot of anxiety, and it started to really enhance my life. So my first flow, I was so excited to finally try it because it'd been like two years. I was living in L.A. and I was like, well, "L.A. surely has something". It was in a small little yoga studio. They just had a float tank and an extra room. You had to walk down the hallway to shower and walk back in your robe. It was not really set up for it. 

Ryan Alford [00:07:08] Yeah. That awkward day spa experience, but I know. 

Kelly Caldwell [00:07:12] Yeah, for sure. It wasn't sound proof. I could hear conversations while I was there because it was on the second floor, but it didn't matter. Like, none of that ended up mattering because the environment itself is just so relaxing. By my third float, I was hooked. I was just like, I see the potential here. People need this. As far as mental health goes, we don't have a lot of options outside of therapy and medication, and a lot of times that's not enough for people. It's not really addressing the core issue, I mean, therapy can but , a lot of times it's just treating symptoms rather than the cause. So floating for me gave me a space to completely get my nervous system back in line and even everything out. Then, it was also enhancing my creativity. It was enhancing these parts of me that could serve me and growing my life and growing myself. So that's essentially how it got started. 

Ryan Alford [00:08:31] I love it. How is the community? I mean, it strikes me as one of those things that, there'd be a tribe of people like I mean, because like what you said, what you've experienced with what you've done with those are a good support community out there for businesses that have in this space and growing like. I imagine there's the technical part of the equipment and all of that, but, it strikes me as probably being as much a community as anything else. 

Kelly Caldwell [00:09:02] Yeah, absolutely. There's a float conference held up every year where people who are just interested in floating or interested in starting a business around it or already have businesses, we all kind of flock to it. Previously, it was held in Portland, Oregon, but now it's starting to move around. So this year, I believe, it is in Denver. They bring in speakers, they bring in people who are doing the clinical research around floating because there's a big movement in trying to get it covered by insurance as a therapy. So it's only been around since the 50s. So there hasn't been enough time for all that clinical data to be discovered. But, it's coming out now. So that's in the works. There's also Facebook groups. There's a big group called the Float Collective and basically all the floats in our owners in the country and outside of the country are there and helping each other. If there's a water testing issue or if there's something going on with your pump system or marketing or whatever, we all kind of help each other in that way. Then, I run a group called Advertising Your Floats. People can help build their content, come up with new concepts and strategies for advertising, because I just love it. 

Ryan Alford [00:10:41] Alright. I've never been, it's on my list. We're going to schedule it before you leave today. Someone listening, I imagine, I know now enough, you know, to be dangerous in having not done it until you do it. But, let's talk about the technical aspects of exactly what's happening with the Float. 

Kelly Caldwell [00:11:03] So you've got 10 inches of water, a thousand pounds plus of Epsom salt dissolved into it, so you float effortlessly. It's like laying on a mattress of water. It's suspending you in a zero gravity like environment. You have nothing pulling on your body. You have complete relaxation of every muscle. It's a wild experience. There's lights and music in our pods. They fade away after about five to ten minutes and you're in silence and darkness. 

Ryan Alford [00:11:35] So you lay on your back?

Kelly Caldwell [00:11:36] Yes. Your body is half in half out of the water. We provide earplugs. You can wear waterproof earplugs or the regular phone ones so that salt's not getting in your ears. It's a little extra soundproofing for us. So, yeah, you're laying there. Your body's relaxing the first 15, 20, sometimes 30 minutes. Your mind is just untangling and unwinding, going through your to-do list.  All those things that happen when you meditate. 

Ryan Alford [00:12:09] Are you supposed to shut down like, "I can't think about what to do at work tomorrow. I can't get that work out. What's my wife going to say to me?" Are we supposed to turn all those thoughts off or do you just lay there and go with where your mind goes? 

Kelly Caldwell [00:12:27] It depends on the person and what your goals are. So I've had floats that are all over the board. I have ones where I completely shut off and go to sleep. Sometimes I get into what's known as a theta state, which is right in between awake and asleep. It's kind of the goal with meditation is to get yourself there. So it's incredible when it comes to meditation because it kind of does it for you, but you can get into a very creative space with that where you're kind of just tapped into consciousness and seeing images. I've heard music that's not there. I've had these really incredible creative experiences. I've had floats where I think the whole time and I need to problem solve and it just gives me space to do that. Sometimes, it's just my monkey mind, kind of thoughts happening the whole time, but I still get out and I'm like," Wow, I'm so much more relaxed than when I went in." You can't do it wrong. 

Ryan Alford [00:13:29] That sounds like my brain all the time, minus the relaxation when I get done. So I need that. It sounds wonderful. 

Kelly Caldwell [00:13:37] The great thing about it is that we do know from the clinical research that it's dropping your cortisol significantly. It's dropping your heart rate, your blood pressure within the first 15 minutes by about 15 points or more. It depends on the person. They've had some studies where they've seen people lose heart rate go down like way low. 

Ryan Alford [00:14:04] My resting heart rate is 43. So I don't know if I can get it any lower. 

Kelly Caldwell [00:14:10] Yeah, I think it can. I don't know if you want to know. 

Ryan Alford [00:14:14] So, how often do people come? Well, it's like one assuming someone comes and tries it and like, this is awesome or I mean keep doing it. How often do the average floaters keep coming?

Kelly Caldwell [00:14:27] Well it kind of depends on the person and their goals and why they're using it. Some people are using it for creativity, some people are just using it for relaxation and some people are using it for managing chronic pain or for PTSD or for anxiety. There's lots of different benefits with it. So somebody who's using it therapeutically may use it once a week, maybe twice a week, maybe once every two weeks, depending on their budget and their schedule. Then, I have lots of people that come once a month. I think when you first start, we have a beginner package that is intended to get somebody to float three times because I really feel it  takes that many times to really get the gist of it. So I always recommend people do that a little bit closer together, maybe once every two weeks. If you can do them  back to back, it enhances it because you're training yourself on how to shut off. 

Ryan Alford [00:15:29] Without naming names, how often does your best customer come in? . Every other day? 

Kelly Caldwell [00:15:40] Just every other day. Well, he's taking breaks.

Ryan Alford [00:15:43] Yeah, but two to three times a week? 

Kelly Caldwell [00:15:46] Yeah. Then I have people that come in once a week and then sometimes supplement with extra depending here and there. I just launched a program where for people who are using it therapeutically, I'll do a personalized pricing based on how much they need it, because I just want it to be as accessible as possible to the people who really need it. 

Ryan Alford [00:16:14] I love that. So you talked about the advertising side. I mean, we run an ad agency, Radical company. I've been in the marketing game for 18 years. I am curious about your perspective. You know, you're a girl after my heart talking about ad school. Talk about the marketing side of it. I love the logo thing, all your stuff. From afar, even before I knew about you, I could tell someone had some sensibilities or hired a really good agency. But talk about what's been successful? I love to tie up the marketing component back in. How did you first start marketing? What are some of the tips and things that you've seen that have worked? If there's another floater listening out there, owner operator, but be curious just if it's like all the other businesses, we're seeing the social side of it. I'm sure it's huge. Any insight or background on the marketing components? 

Kelly Caldwell [00:17:20] I mean, as far as what we use most frequently is social media. I think it's the most successful for people. I think it's the easiest way to be authentic. I think that's what it all is about right now. There's too much kind of ad speak happening. There's too much stuff that sounds like marketing, you know, sales, and I try to avoid that at all costs. Every now and again, I'll do an informational post that educates people. I think that's necessary. But I also think that having fun with it and being relatable and being real with people is ultimately where we've had our most success. 

Ryan Alford [00:18:11] We were talking pre episode like elevating the categories. Still, kind of in that phase. I mean, I know Joe Rogan talked about it and you start a business and all that, but I would not call this mainstream yet. I know it's getting closer. Maybe I'm behind. I like to think I'm ahead in a lot of areas, but I might be behind. But, I don't think it's main. I don't think my mom or dad have ever heard of floating. 

Kelly Caldwell [00:18:39] It's taken a lot of different forms since its inception. It was really big in the 70s and 80s. It was gaining a lot of traction then. Altered States, the movie came out, which I don't recommend watching before you float just because it might freak you out. But, it's kind of a crazy movie, so it might be worthwhile. 

Ryan Alford [00:19:03] Something like bad trips here a little bit?

Kelly Caldwell [00:19:05] A little bit. It's loosely based on the guy who invented floating. But, the 70s and 80s were big for it and it kind of took a dive when the AIDS epidemic hit, because people were scared of how it spread. It can't spread in that environment, but it definitely impacted the industry. Then it started coming back in the early 2000s and has only been gaining steam since.

I think it's starting to become more mainstream. We live in an incredibly stressed out environment. We live very differently than I would say we were intended to,  evolutionarily speaking. We just live in a very industrialized world, very technological world, and we need things that balance that out so people might look at floating and go. It sounds extreme to be in such a sensory reduced environment, but we are so sensory overloaded. We need that. We need places that we can get away, that our nervous systems can take a break, that our minds can take a break. We can kind of get away from all that input for a while.

Ryan Alford [00:20:12] What about kids?

Kelly Caldwell [00:20:20] Yeah, the youngest I've had so far, I believe is six. 

Ryan Alford [00:20:18] Did they like that?

Kelly Caldwell [00:20:20] I have anyone who's under twelve years old, I have their parents stay in the room with them just in case they get scared of the dark or you know, like it just starts to freak them out or they're ready to get out. But, this kid was like I went to space. It was amazing. He was like, "I'm an astronaut now." So, it's awesome. I've had kids that are on the spectrum with autism come in and use it. It's been incredibly helpful with that. I've had adults who are on the spectrum as well, because they're obviously more sensitive to sensory input, so it gives them a nice break and evens everything out. 

Ryan Alford [00:21:04] My son Claytons, not quite on the spectrum, but very sensory and sensitive- sensory sensitive. He might be perfect for this. That's cool. I sense this organic, like a connection with you. Where does that emanate from? Your Chi feels it's kind of centered in a really cool space of being so perceptive with the mental health situation, wanting to give back the realities. It's funny hearing you say, because I think about this a lot, how we were intended, and I am the worst. I'm on my phone all day and do all these things. But I think about that sometimes. Where does that center come from for you? Where do you think that was instilled? 

Kelly Caldwell [00:22:13] I think I've created it. I mean, I think it's inherent in all of us, but the world kind of conditions us and beats it out of us and makes us focus on things that maybe don't matter as much. So over the years, I've done a ton of personal work, just personal growth, introspection. I'd say that probably the biggest reason for my success is just having gone deep and looked at the parts of myself that I didn't like to begin with. Then I kind of figured out ways of overcoming suffering essentially so and surrendering to it in a weird way, because I feel like that's a lot of life. If you get to choose your suffering, then you're off to a really good place.

Ryan Alford [00:23:09] Choose your suffering! 

Kelly Caldwell [00:23:12] You're always going to have problems. Choose what problems you have. 

Ryan Alford [00:23:16] I talk about it on my social a lot like, do what makes you happy and we're all going to work. Unless you're blessed with some idea or something that's going to make you, Jeff Bezos or something Amazon like, do something that makes you know, happy. We're going to have a life struggle so you need the things you can control, like where you work, don't be unhappy in your job and things like that. You can control this. You have the power to take a 10 percent pay cut to do something that makes you happier the rest of your life. 

Kelly Caldwell [00:23:56] Well, and I read a book as I was the opening Drift, which has become really big. It's "The Subtle Art of not Giving a F*ck." He talks about in that book, like kind of just being OK with being mediocre. It really impacted my whole approach. It was like as soon as you  surrender to the fact that you're not special is the moment that you get to kind of just be free and do whatever you want. If I look at Oprah and I'm like, "well, she's just a human," then it doesn't feel as intimidating to have to rise to some level. It's like, "well, I can do whatever because no one else knows what they're doing." They are making it up as they go along. Once I figured that out, I was like, "oh, it's funny you figure it out."

Ryan Alford [00:24:53] Yeah. I had the opportunity to work with a client. They got viral, Dr. C and we went on the Steve Harvey Show. It was funny because I've worked on sponsorships with celebrities and NFL players. So I've been around them. But, going to the Steve Harvey Show, we saw Steve just momentarily backstage. I was kind of just listening intently, some of the discussions he was having. It was just reminding me how we're all human beings. That we all put our pants on in the morning. I can't remember what it was. I heard it from a distance, like I didn't even talk to Rich about this. But, it just brought me back to the moment that we're all human beings. At the end of the day, everybody's got to brush your teeth and put on their pants. That'll be the every day, no matter what it is, and putting them on this pedestal like your stuff. 

Kelly Caldwell [00:25:53] When it creates this sense of anxiety, I think about a lot of people and makes them feel like they're not good enough, and all these things that hold us back from achieving our dreams or at least going after them. Then, of course, like getting over the fear of failure. All of those things kind of topple into each other. 

Ryan Alford [00:26:16] Love it. I've been staring at this (CBD) the whole time. It makes sense, especially once you have a storefront. Smart from a business perspective. You've got a storefront, it's open, people are coming in there, helping them shop for other things that are in the same space. Talk to me about your perspective on the whole CBD thing. We stare at these. They look like syringes, though.

Kelly Caldwell [00:26:50] I wish the packaging was a little different. 

Ryan Alford [00:26:52] It does look like, "OK, I'm at the doctor" and like, he just pulled that from under some drawer and I'm like, whoa! 

Kelly Caldwell [00:26:58] So CBT occurs in both hemp and cannabis. It's cannabidiol. It carries a lot of the same medical benefits as medical cannabis without the psychoactive effects of getting you high. So, it's completely legal. The brand that we carry is third party tested to have no THC, whatsoever. So it's not going to build up in somebody's system and show up on a drug test, if that's a concern for them. For me, from a business standpoint, I wanted products that people can take home with them that continue their experience of less anxiety, any kind of chronic pain relief, things that really help and do so. 

Ryan Alford [00:27:49] Are you a believer in the CBD for pain relief and things like that? I mean, I've only been reading. 

Kelly Caldwell [00:27:56] It's similar to floating. There's not been a ton of clinical research around it, but we have a lot of anecdotal data that says, "it might be helpful with epilepsy. It might be helpful with chronic pain." I think it depends on the person as far as how much they need and what amount will help them and how consistently they need to use it. One of my staff members has started using CBD every day for her anxiety and has seen dramatically good results. She also noticed, like, little aches and pains that she was having, dissipating. I have many clients who use it regularly. Then we have these syringes of the oils that you would take on a daily basis, but it's just one single dose of it. You can do that before a service if you want to do it before a flow or before the Lucila, whatever. It kind of settles your system down. 

Ryan Alford [00:29:02] When you drink a beer or whatever you feel something. What's the general time period before you feel the effects ? How instant is it supposed to be? 

Kelly Caldwell [00:29:24] So with the oil you're going to get uptake a lot quicker. You're going to hold it under your tongue for about two to three minutes if you can. Some people don't mind the taste, some people do. So, I'm not going to tell you that it tastes great. 

Ryan Alford [00:29:39] But cough syrup it is. 

Kelly Caldwell [00:29:40] Yeah. With the oils it gets into your system faster. You're going to feel something probably within the first 10 minutes. With edibles you get a little less uptake. You lose a little bit in digestion and it takes about 45 minutes to  feel something from it. 

Ryan Alford [00:30:00] All right. So you got to talk loud, OK? 

Kelly Caldwell [00:30:03] Yeah. So he's going to be talking like a mumble man through this whole thing. 

Ryan Alford [00:30:12] So I'm just supposed to keep it in. 

Kelly Caldwell [00:30:14] Oh yeah. Just hold it in for like two to three minutes under your tongue and you'll feel it. It just takes the edge off. It's pretty subtle, but I can always tell the difference. The first few times I tried it, it was pretty dramatic difference. I think I maybe took a stronger dose than I needed,

Ryan Alford [00:30:34] Stronger than this?

Kelly Caldwell [00:30:35] Actually I think it was that one. So you're in for a treat

Ryan Alford [00:30:37] Oh, boy! Perfect. I'm going to give you a down there. 

Kelly Caldwell [00:30:44] Yeah, absolutely. It's not going to impair you. If you're sleepy, you might get a little extra sleepy. It generally doesn't impair me at all. It just kind of takes that level down, allows you to, I don't know, it kind of gives me a little bit more focus. I think that's taking away the anxiety. 

Ryan Alford [00:31:06] How popular is this? 

Kelly Caldwell [00:31:09] Pretty popular. It's probably the most purchased product in our store. 

Ryan Alford [00:31:15] CBD or these shots in particular?

Kelly Caldwell [00:31:18] Probably. CBD is definitely our most sold retail item. The syringes definitely are sold frequently because people like to do them just before their float or something like that. They're not using them consistently. But, we sell a lot of bottles of CBD. We have people who come in just for CBD. I would like to plug real quick that if you're a veteran, Green Roads, if you contact them directly, we'll give you 50 percent off. So you don't have to buy it from us. If you're in that situation, you can get a much better deal from them. 

Ryan Alford [00:31:56] How broadly CBD is now available in stores?

Kelly Caldwell [00:32:01] Well, now we have a CBD store in Downtown, Greenville.  I haven't actually been there. I guess, they have everything you could want. They have CBD that you can smoke. They have the vape cartridges. They have all those things for us. We focus on more of the internal oils and that kind of thing. We also have sleep aids. So there's some that are paired with melatonin. So if you're having trouble sleeping, that's a great option. They knocked me out. 

Ryan Alford [00:32:33] So melatonin knocks me out, but it gives me night tears. It makes me tired. I really have a hard time sleeping, but if I ever did, I would take melatonin a couple. I only did it a few times, but it makes me night tears.

Kelly Caldwell [00:32:46] I'd be interested to see if it does that with the CBD. Maybe that would take some of that away. Because I struggle with taking melatonin on its own. I don't have nightmares, but I'll wake up feeling nauseated. When I do it with the CBD, I don't have that issue. 

Ryan Alford [00:33:03] So Green Roads is the brand. 

Kelly Caldwell [00:33:06] Yeah, they're out of Colorado. They're really nice, clean company. They do CO2 extraction, which is kind of what you're looking for and you always want to look for a broad spectrum CBD. 

Ryan Alford [00:33:22] I know you do a few other things at the spa. I've had some bouts with anxiety in my adulthood. Whenever I had it, it was almost like I didn't get enough air or oxygen. I've always been fascinated by the oxygen bar concept. Never done it. But having had that experience where you don't feel like you're breathing enough or something, that's something important. So talk to me about oxygen.

Kelly Caldwell [00:33:55] So what we have is 95 percent pure oxygen. It's fun because you've got four different aromas you can choose from, so you can kind of do whatever you think you want. All of them are essential oil based aromas. So there's nothing toxic in there. You just kind of sit back, relax, we have recliners. You can have tea or snacks while you do it. Doing that as a service is helpful for focus, mental clarity, and energy. It's also great for an overall sense of well-being. Back to what I said earlier, we kind of live in an industrialized world and we've grown really fast as human beings and there's real upside to that. But the downside is we have less trees and we have less oxygen in the air because of it. So getting your oxygen levels up every now and again can aid and kind of your overall well-being. 

Ryan Alford [00:35:00] How popular is that? 

Kelly Caldwell [00:35:02] It’s pretty popular. People usually pair it with other services, but I have plenty of people that come in, just to do oxygen. 

Ryan Alford [00:35:09] Like Floating and Oxygen or something?

Kelly Caldwell [00:35:12] Yeah. It's part of our Drift away package and our spa day for two where it's like all four services are included. 

Ryan Alford [00:35:19] What's infrared? Moving down the line here. 

Kelly Caldwell [00:35:23] The infrared sauna? It's amazing. It's got three different wavelengths in it near, mid and far. So the air waves are getting into your skin, helping with skin purification and clarification. The mid waves are getting into your joints, helping with athletic recovery, chronic pain, any kind of wound, healing, repair. Then the Far waves are getting into your core. You're detoxing from the inside out. It's raising your cardiovascular system. So there's a significant calorie burn while you're there. It can aid with weight loss in that way. It is super relaxing. And, I love our set-up because you can watch Netflix or Hulu or listen to your own Pandora station while you're there. So if you need a distraction from sweating buckets, you can.  

Ryan Alford [00:36:18] Yeah, I love it. How often do people do it? 

Kelly Caldwell [00:36:21] So I have an unlimited membership and I have people that come in every day.  I wanted to make it super accessible because when I originally got it, the manufacturers suggested, I think, a $15 per minute. I was like, "that's not as accessible as it needs to be for people who really want to use it." So I lowered those prices down. I tried to make our prices as affordable as possible, where I can still keep my lights on. And, I think it really served us because, you know, people who maybe wouldn't pay $50 for  45 minutes, will pay $35 for it. So it's been really great in that way. People use it every day for all different reasons. I have people that use it for hypothyroidism. I have people that use it for weight loss and people that are using it for chronic pain. I have a triathlete that comes in every day and uses it for her prep. 

Ryan Alford [00:37:34] So, what's the future hold for Drift and Kelly? 

Kelly Caldwell [00:37:43] Right now I'm focusing on my own content creation. I want to start my own podcast to  help share stories that I find interesting and their experience with floating or with, our Lucila or something in our space. I'm focusing on content creation at the moment. I've got some other business ideas and projects for me. I always  knew that a float center was kind of my launching pad. Something that would give me stability and routes and access for myself because that works for me. So I have other projects and ideas that I  want to do from here. I'm not sure if I'll open up other float centers or franchises or expand. I've had a lot of inquiries about it. But you know, owning a float center and running a float center is very intricate and very difficult. There's just a lot to be handled and done. I  want to expand into other businesses that don't require so much maintenance.

Ryan Alford [00:39:00] How can people find you and the store and follow along with everything that's happening with you and Drift?

Kelly Caldwell [00:39:08] Yeah. So we're on social media, Drift Greensville everywhere. I mostly use Instagram and Facebook, um but we're kind of  dabbling in some other things. But our website is driftgreenville.com, so you can find tons of information, FAQ about each of our services. If you're interested in using it as a therapy, there's a whole page on that and kind of what we're offering there and how to get in touch with us. 

Ryan Alford [00:39:39] Excellent. Well, Kelly, I really appreciate you coming on. 

Kelly Caldwell [00:39:42] Yeah. Thank you for having me. 

Ryan Alford [00:39:44] It's been great. I hope everyone enjoyed today's podcast. It's been fascinating talking with Kelly and watching the growth of Drift both here in Greenville and across. I can't wait to get in and float. I think I feel a little relaxed. I do feel calmer than normal. I don't have that twitch in my eye. It was quick. But I really enjoyed today's episode. I hope you did it too. If you've got mental health challenges, you know, there's just not enough true outlets out there beyond the hardcore medications and therapies. I think Kelly talked about some great points with that. I think you get some great value. Go check out Drift and we'll talk to you in the next episode. Have a great day.