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Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22

November 04, 2022

Ralph Lauren Debuts Fortnite Collab!: Weekly News 11.4.22
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Welcome back to the Radcast! This week we're updating you on Twitter, Elon Musk, and marketing news for the week!


Rad News:

Last week - Matt Alonzo: award winning filmmaker 

Next week - Michael Newell

Sponsors:

  • Branded Bills: Fall essentials and a holiday gift guide
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Social Media Holidays:

  • Friday Nov 4: National Community Service day
  • Saturday Nov 5: Guy Fawkes Day “remember remember the 5th of November”
  • Sunday Nov 6: National Saxophone Day
  • Monday Nov 7: National Bittersweet chocolate with almonds 
  • Tuesday Nov 8: Election day in the US, Vote Vote Vote!

Social Media News:

Marketing News:

  • Michelob Ultra spotlights first woman in Boston Marathon for empowerment campaign
  • Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection
  • Inside American Eagle’s holiday social media strategy
    • The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday season is all about “revenge living.”
    • Indeed, this year the retailer is ramping up its activations across social media and the metaverse with the launch of three virtual, shoppable experiences on Snapchat, a themed holiday market and expanded presence on Roblox and a holiday card hashtag challenge on TikTok meant to bring the community together and spread much-needed holiday cheer. 
  • Amazon Fashion tries on Snapchat’s Shopping Lenses for AR-fueled experience
    • Amazon Fashion is leveraging Snapchat’s augmented reality Shopping Lenses to enable the app’s users to virtually try-on thousands of eyewear brands and styles available from the Amazon Fashion store
    • The eyewear activation is the first virtual try-on experience to come out of a growing partnership between Amazon and Snapchat parent Snap, as the companies noted they plan to expand into additional verticals in the future.
    • https://www.marketingdive.com/news/amazon-fashion-snapchat-ar-marketing-shopping-lenses/635690/