The Week of January 06, 2023 Marketing and Business News: DIY or DRY January? Martha Stewart takes on challenge with Tito’s Handmade Vodka

This week on The Radcast, Ryan and Christina bring you the hottest news from January 06, 2023. Tune in to find out about Martha Stewart’s daring DIY challenge with Tito's Handmade Vodka -- let’s see if she can conquer it! With amazing updates from social media & marketing, this is sure to be a year of extraordinary content. So grab your glasses and join us for an unforgettable journey through radical business trends that will have you growing and celebrating throughout 2023. Let's do this!

Key points from the episode:

Small talk
- Why Martha Stewart Is Using Tito's to Clean Her Home This January (03:05)
  https://www.lbbonline.com/news/martha-stewart-takes-on-the-diy-january-challenge-for-titos-handmade-vodka
- Outer Banks February 23, 3rd season release (04:46)
- The Radical Formula (07:15)
Radnews
- Last week - Jen Gottlieb named as #2 entrepreneur in the World by Maxim magazine, PR Expert (02:00)
- Grant and Elena Cardone - 10X Alignment (07:53)
Sponsors:
- VAYCAY - best quality CBD in the country https://takeavaycay.com/ (09:03)
- Branded Bills: Beanies and a holiday gift guide
  - RADCAST20 = 20% off on the entire purchase
Social Media News
- TikTok begins rolling out the ability for creators to restrict videos to adult viewers (10:50)
  https://techcrunch.com/2023/01/03/tiktok-ability-creators-restrict-videos-adult-viewers/
- Amazon is working on a standalone app for sports content, new report claims (13:28)
  https://techcrunch.com/2022/12/28/amazon-standalone-app-watching-sports-content-report-claims/
Marketing News
- Chipotle targets Gen Z with wellness Snapchat Lens, menu items (17:26)
  https://www.marketingdive.com/news/chipotle-gen-z-wellness-snapchat-lens-new-year/639497/
- Netflix to End Password Sharing Beginning 2023 (20:26)
  https://hypebeast.com/2022/12/netflix-end-password-sharing-2023-news-info
- Elon Musk Is the First Person to Ever Lose $200 Billion USD After becoming the second person ever to amass a fortune of over $200 billion USD in 2021 (22:25)
  https://hypebeast.com/2023/1/elon-musk-tesla-spacex-twitter-ceo-first-person-to-ever-lose-200-billion-usd-report
- How Levi's is tapping into Tiktok, conscious consumerism and live shopping trends (24:32)
  https://adage.com/article/podcast-marketers-brief/how-levis-tapping-tiktok-conscious-consumerism-and-live-shopping-trends/2461701
- Planet Fitness Promotes Big E in New Year's push (28:00)
  https://adage.com/article/marketing-news-strategy/planet-fitness-new-years-ad-focus-energy/2460626

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