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Weekly Marketing and Advertising News: Bed, Bath, & Beyond; Home Happier; Shop-streaming; Dollar Tree Media Network; New York Post Shopping Widget; ACE Hardware DIY Influencers

April 22, 2021

Weekly Marketing and Advertising News: Bed, Bath, & Beyond; Home Happier; Shop-streaming; Dollar Tree Media Network; New York Post Shopping Widget; ACE Hardware DIY Influencers
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Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. Check out the topics below!


Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines.

These are today's topics:

  1. Bed, Bath, & Beyond -- Home Happier Campaign.
  2. Brazilian Company, Magalu, and Deezer team up to create a shop-streaming service for musicians.
  3. Dollar Tree's new Media Network.
  4. New York Post placing shopping widgets on posts to make shopping for products easier.
  5. ACE Hardware DIY Influencer partnership.

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

You're listening to the latest Radcast news update. Here's Ryan and Riley. 

Ryan Alford [00:00:11] Hey, guys, what's up? Welcome to the latest edition of the Radcast, it's the marketing and news episode. It's Friday, April 16th, and we will be coming to you live. We are live today, at least for us in our podcast studio, Home of Radical, the baddest, the coolest, the motherfucking greatest digital agency on the planet.  I'm lively on a Friday, Riley, my co-host. Hey, what's up? 

Riley Clarke [00:00:40] Hey. You are so lively. Making sure you got the energy today. 

Ryan Alford [00:00:42] I think I am going to put that in our headline on the Web right now. That's our new name, BAMF Agency. 

Riley Clarke [00:00:49] Yeah, I had to say that in my head. 

Ryan Alford [00:00:52]  I had to type out the acronym. 

Riley Clarke [00:00:53] Let me get a little more of my coffee here before I start thinking about acronyms. How was your week on Weepies? We have some big news today, just internally, especially for you.  Bradlee's podcast with you dropped officially. 

Ryan Alford [00:01:09]  It did, yesterday, yes Thursday the 15th. Depending on when you listen to this, the Dropping Bombs podcast went up to Vegas last week. It aired yesterday getting a lot of positive feedback, which I appreciate. So go give it a listen. You can search for the real Bradlee, I gave him shit for that name and that dude just be Bradlee man. 

Riley  Clarke [00:01:35] And I've seen people do that. 

Ryan Alford [00:01:38] It is because people take your username, like on Twitter someone with Bradlee may even be posting as him. So that's why they came out with the real, a lot of people had posers or someone's already taken their name. And so that's why I secured Ryan Alford at Ryan Alford on every platform in two thousand seven or eight. So go back in your time machine to get it. But it was awesome. Brad was great.  It was a great interview. I listened to it live and I felt good. I went back and listened to it again. I think we definitely drop some bombs. Brad has some good knowledge and he's a natural marketer as well. I think there's some innate marketing in certain people and he definitely has it. And I felt like we had great energy and the feedback has been great.  Go listen to it. I think we dropped some bombs. 2021 marketing strategies is the working title. It was awesome and it was fun, a lot of fun. We talked about my background, talked about some recommendations and it was a wide-ranging conversation. 

Riley [00:02:48] But it's good because I mean, you've been back this week and, you had a couple of weeks of just all the goodies. 

Ryan Alford [00:02:55] Mexico, Vegas. We're just on the world tour here. It's been a good week now I'm back in the office. We are busy as we all get out which is good. We're hiring currently and we have five positions open. And so if you know anyone looking for a marketing advertising job, wanting to potentially transport to Greenville, South Carolina, give us a call. We do some remote stuff, but it has to be a pretty specialized position or we like to keep the teamwork because it is what makes the dream work. We have a nice space here and we are open for business here in South Carolina.  And we are safe. We gotta get shit done. We have clients that need to feed some babies.

  It's been a great week and I am still excited about the website, theradcast.com, our new website. All our content is aggregated now with all the episodes and it looks awesome.  It really turned out well and I used it this morning to go back and look at my sheets, they came in from sheets and giggles. I haven't slept on them yet, I'm sleeping on them tonight. I was messaging with Collin last night and he was like, it'll be life-changing, brother. He said, as soon as you get in, I want you to message me. They are good eucalyptus sheets, we washed and dried them and I could not stop admiring them. And I'm like, oh we have nice sheets. You have those premium ones from Costco and they felt nice to me. But this feels a little silly, but Sheets and Giggles. I was looking for his episode because I wanted to find something and I went on theRadcast.com and I searched for sheets and sure enough…Any topic you're looking for, like entrepreneurship, Instagram, personal branding, motherfucker, whatever you want to look up. 

Riley Clarke [00:05:01]  I don’t know if that is to be on there, but it's good. It's really exciting. We have a lot of really cool episodes coming out and we're jam-packed with recordings for the next couple of weeks too, which is awesome and the episode that's coming out on Tuesday is a phenomenal episode with again, he's our recurring guest now and  I love him. Samrat Zahran and his buddy from Rochester School of Business, Saleem Holder.  Saleem  Holder is CMO of, Fourth Avenue Market,  are you familiar with that company? It was an awesome conversation about e-commerce and building your community and your brand and it just hit everything that we talk about here. So it was just awesome. 

Ryn Alford [00:05:44] Yeah,  it was a really good conversation. We talked about this before, how we love all our guests equally, and we are very appreciative of them. Sometimes I may have an off day or the guests might be nervous. There's stuff that just happens and the conversation may not flow as freely. Well, this just flowed freely. We were all on the same wavelength, even digitally. Yeah, great conversation about Fourth Avenue using community, using giving back to the black community, combined with the power of neuro and all the other things we've been talking about from a marketing standpoint, it was just really, really cool and I think it's going to be enlightening and helpful to businesses of all sizes. So I would give that a listen. Coming out Tuesday, the twentieth. All the same back channels. All the same bad times. That's an old Batman quote. There's old Batman, same bat channel, same bat times. If you're older,  it's like the 60s Batman, the one with the bam pow and the weird  Adam West. And the tight suit that should be uncomfortable. It's a classic Batman and it was always on a Cracker Barrel. Here's Riley with the news. (Here is the Radcast News). 

Riley Clarke [00:07:11] Again, our topics today really hit a lot of the conversation that will be coming out on Tuesday, but this is all really important stuff to talk about in a real, tangible way. Our first topic, Bed Bath and Beyond, is trying to improve the shopper experience by really focusing on the sanctuary of the home and really just trying to focus on how people in a covid world, and a lot of whom are now working remotely, so your home is where you're spending the bulk of your time. And this is a really interesting strategy to focus on creating your space in the home, really focusing on the human, the customer, and it is an awesome strategy. And we had different opinions on the video.

 

Ryan Alford [00:07:59]  I'm going to do where they got it right and where they got it wrong. That can be the whole segment of all of these mixes, owning where they got it right. Colin Cowherd, he does a where Colin was right, where Colin was wrong. Well, we'll say we're a bed, bath, and beyond.  I love the tagline; home happier. If anyone is going to put a stake in the ground and own the positioning of the home and the importance of the home and to be the brand that can bring that all together, Bed Bath Beyond is positioned to do that. They've had some declines, covid crushed them with retail stores. They're very retail store driven, and so I like the premise of this. It's on the insight and the fact that people are home. Home is now the sanctuary. It's always been the sanctuary, but it's the workplace and everything else now, family. And so I think they're spot on with the strategy. But the video was a little choppy for me,  we do this for a living and so I guess we can judge. I'm sure our stuff gets judged too. None of us are perfect. But it was a little choppy for me. The video wasn't really good. I'm getting down into the nitty-gritty here. In the video, the girl that's on there feels great and she felt appropriate. I liked the tagline and I liked what they were trying to do. It felt a little flat at the end, but it was just a little shopping around the home, the shots, the way it was shot.

Riley Clark [00:09:41] I  put it in the video. 

Speaker 2 [00:09:44]  The transition just didn't make sense to me.  The other thing is, I didn't see that Omnichannel and e-commerce is booming. It's grown seven times what it was expected to in one year. And where's the Omnichannel?  There was no mention of that online, offline experience. I know they're investing all the stuff back in the stores and all these things for the home. Typically people go in and they want to feel, to touch, to look at stuff for the home. But look, we're buying cars online now, so where's the omnichannel approach and how is this needle being threaded in the online experience?  I  admittedly will give them time to figure that out. Maybe I missed it in the story as I was following along in the pieces and no one seemed to mention that, that feels a little bit of a disconnect there in twenty, twenty-one. But again, I liked the notion that it is based on true insight. The video/commercial felt a little flat for me, so hopefully that commercial gets repurposed appropriately for the right channels and they don't just shove the TV spot into Tik Tok and Instagram. So yeah, we'll see. I have my doubts but not because I doubt Bed, Bath and Beyond, a lot of brands still do that and it drives me crazy. But cool tagline. Let's bring it all together with an Omnichannel approach and see if they can move the needle and get things back headed in the right direction. I still like the postcard with a twenty-five percent off. Just going to say the big ass postcard my mom put on the fridge like the home is spotless and we've got a seventeen by eleven postcard on the fucking refrigerator. I'm like; Twenty-five percent off one item? Brilliant though, every woman in America needs to shove it in their pocketbooks and have it hanging out of them. I do not bail on that approach and as long as you don't do that, you can do whatever else you want. 

Riley Clark [00:11:43] That's a great topic and our next one focuses on a Brazilian company who is trying to focus on improving how music, specifically how musicians can purchase instruments and ensuring that when you hear something on; they're calling it to shop streaming and this is becoming a term that you're going to see if you haven't seen it already, it's a way of combining e-commerce and live streaming, but essentially you're going to be hearing a song or whatever it is, and you're going to go; oh, my gosh, what guitar is that? And then you're going to be able to link it to the guitar and purchase the guitar. It's a cool way for your influencers, who are your people to go to, what are they using and how can you get that same product?  It's a super cool concept. 

Ryan  Alford [00:12:40] All right. A few layers to this. First, I'm going to start with a personal story. I grew up in a family of musicians, my dad has a band. We have a 5000 square foot building here that we use half for Radical. We have our studio. My dad's band comes and practices here on Monday nights. The entire family is in the music. I played guitar and piano growing up. I still pick the guitar a bit. I'm a good guitar player but I can't sing worth shit. But say all this to say growing up, I was like Dave Matthews was in high school and you'd hear Dave Matthews and I'd be like, man, what kind of guitar does he play?  What was that?  So I think there's a total insight here for music junkies who hear music and they want to know. Number One; the bigger play here is;  Migaloo,  the Brazilian equivalent of Amazon; The way that they're bringing this to life is using Visa, which if everybody's heard of it, it's probably popular in Brazil, but it's here in the US, and it's another platform for music, podcasts, everything else. And you can go there and bring up a song and then shop directly within the app, all integrated. This is the future of commerce, this entertainment, your experience on the phone, entertainment combined with shopping, combined with engagement. This is the future of shopping and you're going to see this more and more. You can be watching a TV show and you're going to see a girl with a blouse on. You're going to go, I want to buy that, then you can click a button and buy. This is coming and this is the manifestation of it, within the music app. Really smart.  I have no idea how many instruments will sell, but  Google is growing in it.  I love it. And who wouldn't want to know what  Axl Rose or Slash from Guns N Roses had? What the bass player played there. And you would be surprised how many instruments are in certain songs. Sometimes you don't realize that there are like fourteen different instruments going on. 

Riley Clark1 [00:14:51]  I agree a hundred percent. 

Ryan Alford [00:14:52] Give me more cowbell baby. Where did the cowbell get bought? Just give me the cowbell. I can play that. Ding, ding, ding. 

Riley Clarke [00:15:01] I was thinking about this a little bit too and It's going to be interesting to see how this manifests into other areas,  you're talking about women's blouses boss or whatever it is and I think that's coming too. But I'm waiting for it.  You're watching a live soccer game and you see your favorite soccer player running and you're like, OK, I want those cleats, and there's a price tag or something on the screen. 

Ryan Alford [00:15:25]  Four hundred and seventy-four dollars for cleats. What?  Oh my God. 

Riley Clarke [00:15:30] Did you think that's expensive? Did you swim? Swimsuits are like a race track or race. Oh yes. Ridiculous. Insane. Yeah. But that's another topic. 

Ryan Alford [00:15:40]  Is there gold in them or something? 

Riley Clarke [00:15:45] Those things are Five Hundred. 

Speaker 2 [00:15:46]  Look you're seeing the shop streaming, live streaming, whatever streaming. All this intersection is coming together with live commerce. There's my name for it 'Live commerce'. So if you're listening to this before we can go do it, it's Live commerce. But that is the notion of real-time customer service, real-time engagement, shop streaming, whatever the hell you want to call it, this notion of frictionless buying is what you want when you want it intertwined with entertainment and you're doing this naturally because here's what's happened; I'm going to go deep here; So you have this situation with cookies going away, ads are diminishing because people have ad fatigue. You're going to listen to a little bit of this on Tuesday, it ties right in and he's so right on this. I've been thinking; all this online was set up to be where you bought what you saw in-store somewhere else, it wasn't ever thought of as discovery and natural selection the way you go and shop in some stores and shops. Some stores have come around to this and gotten better at it. This is like the evolution of online commerce for the way that we will be marketed to and buy things in a more natural setting. I'm watching entertainment that I choose to watch, and instead of having an ad, I have an influencer or something like that. I'm engaging with you because that shirt, that book,  it's product placement from the soap operas, like literally soap operas where they had a box of soap sitting on the counter while she was talking about something dramatic in her kitchen. And that's where the name soap operas came from. And this is the digital evolution of all of that come true, which is that you can buy it and have it at your doorstep the next day. And so this is just the evolution of commerce. That's what we're looking at here. And some brands are certainly doing things and it's tactical. But this is a broader change in the way that we shop and the way that we engage with content and the way that brands have to build experiences with their clients and with their customers.  So there you have it. 

Riley Clarke [00:18:25] Yeah, nice. Now, that was good and I think it's a perfect segue into our next topic, which is Dollar Tree is creating this customized digital platform, essentially to give you real-time digital. This real-time digital experience of what brands you're looking for, what products you're looking for, and just trying to connect it more easily. And we talked about this a bit pre-episode too. But there's a lot here that;  again you're talking about cookies going away,  and this ad thing going away and things going in-house a bit more. And this is just showing that evolution as well. 

Ryan Alford  [00:19:05]  Wal-Mart is doing that, we talked about that a few weeks ago. So what's happening is these big retail brands have all this customer data and they have all of these platforms. They have apps, they have their websites, they have media channels, and they're figuring out they've got to monetize. They have this ability to monetize in other ways, especially when you're a curator of things. This is no different than Amazon, who's a behemoth and sells ad space. If you want to be the first product listed, you have to buy ad space. If you want to get recommended or do all these things, you pay to be in the search bar( pay per click), and it's the same thing with Google. Well, Wal-Mart and the Daughtry's of the world are setting up essentially their ad networks. They say, media networks, but let's just make it as clear as possible; This is an advertising network where brands can buy ads that get placed within these media, Dollar Tree has its app and their website otherwise. So if you have products within the store, it's going to make a ton of sense to promote here. If you need to get after rich targeting towards the segments that Dollar Tree serves, which is typically lower household income or frugal people like my wife, and they have all this first-party data at their hands and with cookies going away, as we mentioned, where you can't track first-party data, he who has the data, is he who winneth the game. 

Riley Clarke [00:20:46]  Like an old English proverb. 

Ryan Alford [00:20:48] That was a  new English proverb. And so you have to know who you're targeting. And with the cookies going away and not being able to do that by just checking two boxes on Facebook like you used to, you need that first-party data so that you can know how to serve the most appropriate content to them. And that's what drives me a little bit crazy. I know it's about privacy. I understand it. I believe in that. I don't want people tracking my every move, that's scary shit.  But I want to be served relevant ads. Do you want that? I'm, a straight white man, I don't want pantyhose in my feed.

I just want the content to be relevant. And so I think some of what we're doing is going to hurt and make the ads worse. But, brands are transitioning to other ways to monetize that. They're also transitioning to other media as we talked about with Migaloo. And,  it's a good evolution.  But we'll see. It’s still a limited Tsugumi, a walled garden where you don't have access to the entire garden. The beauty of DSP in general ads buying when you do programmatic, is it covers seventy-five percent of the Internet so that wherever that customer is on any website, you can hit them, you've got scale and reach. This is going to be a limited scale and reach and it's behind a walled garden. I imagine you buy directly through dollar trees, whatever their ad networks can be called. And so, I'm sure they'll make money. I'm sure it will make sense for certain brands. I mean, if you're selling in Dollar Tree, why wouldn't you first pitch probably on this ad?  But we'll see where it goes. Times are changing. 

Riley Clarke [00:22:48] You can have times changing.  Next New York Post and this is interesting. I feel like you and I have different opinions on this when we talked about this pre-episode. But The New York Post is essentially providing shopping widgets for you in some of their articles where they are touching on,  this is the product, this is why we recommend you use this product or this is why you need this product, here's a widget to shop for this product at this direct store or wherever it is. I know you think this is just following the money and whoever has the biggest money,  put their ad essentially in this widget. Maybe I just think too positively and  I just hope that they are being honest about the product. That goes into the whole conversation of honest branding. 

Ryan Alford [00:23:54] OK, here we go. This is called If You Didn't Know. The New York                 Post, historically a newspaper, lost tons of money when the printed newspaper essentially dies. The circulation for these papers used to be in the millions and now it's like thirty or forty thousand. The New York Post might be more than that, but like the smaller ones, even less, So they had to make up the revenue somewhere. They're monetizing their websites. No problem. My problem is mistaking editorial journalism for advertainment is what I call this advertainment, advertorial, where these brands are paying to be here and then they get placed in media, And look I love native advertising like we do that for clients when we do want it to look and feel and not be like an ad where it feels like it's part of the content. If there's a story about a certain thing, the product naturally flows in and maybe I'm splitting hairs here. But when you set up these articles we recommend these five hand lotions or whatever it is, and then they've got the widget. And look, I love relevant content at the right time, but part of this is that good story.  I'm not even knocking The New York Post here, this is just a universal feeling on this. I just don't like it. I just know this, if you're a consumer and you think that you're reading the five best this, the four best this, this two of these and all this, sort of first hand, one to one reviews from someone you trust, don't believe everything you read. It doesn't mean that some of these products probably aren't great, but they are paid to be in these positions. And so as long as we're clear on that, as long as it's clear the difference between editorial content and ad content, then fine. And I don't mind.  Look, I want it to be a better experience for the customer. So, again, I might be splitting hairs, but I think it's important that we not get lured into thinking’ wow, these are recommended products. No, those are products that get ads bought for them and they wrote an article around it.  And so just be careful with that if you're a consumer. If you're a brand,  then hell, you should be getting involved here, because if you can look like your products and, part of this ultra recommendation, maybe they'll look for all I know they have all these editors or these people that are making good, solid reviews but don't be mistaken that the media company was not paid to have that run in there. 

Riley Clark  [00:26:49]  I hear what you're saying on that, I guess it is just more of you want to believe that that's there for the consumer. 

Ryan Alford [00:27:02]  I have some land in Iceland, too, that I can sell you. 

Riley Clarke [00:27:09]  So our last topic today… 

Ryan Alford [00:27:12] Does anyone want to buy a parcel of land in Iceland and just give me a call, one 800 scams you. 

Riley Clarke [00:27:21] So our last topic for today.  Ace Hardware, is trying to target an audience that hasn't historically been their original target audience before. And I think this is a brilliant strategy to encourage the GenZE millennials,   that's for me. Yeah, I'm GenZ.  

Ryan Alford [00:27:47]  If you are watching the video you'll see her raising her hand. I thought she was waving to someone outside of her studio. That's me now. 

Riley Clarke [00:27:54] It's just I'm GenZ. 

Ryan Alford [00:27:58] What's going to be after Gen Z? 

Riley Clarke [00:28:00] Gen Alpha. 

Ryan Alford [00:28:03] We are going back to A? 

Riley Clarke [00:28:05] I'm going to get on this for a second; Gen  Alpha. 

Ryan Alford [00:28:08] That's like the first. 

Riley Clarke [00:28:09] But Alpha you know how people are like I'm an alpha male or an alpha female?. 

Ryan Alford [00:28:13] What do you think? We're just setting up that generation to be alpha. 

Riley Clarke [00:28:16] You're setting them up to be arrogant. Don't do that to them. These are the toddlers that had iPads. That's that generation. Anyway, I'm done off that tangent.  Us Gen Zs and millennials, the millennials of us, we, first-time homebuyers, we're getting into this DIY trend. And so this is a smart way for Ace Hardware to partner with,the Gen Zes millennial people. Those are the DIYs on social platforms, to encourage the connection of Ace Hardware and your DIY projects, and how you can make that dream come true from a cool concept, it's kind of making me consider going Ace more versus Ellos. 

Rysn Alford [00:29:05] I like it. Look, you're seeing a lot of these; I call them the older brand name as they've been around long as I can remember.  I'm 43 years old so a 40-year-old brand at least. Maybe God I’m old. Yeah, I don't feel old, that sounds old.  I digress on that, You're going to see these historically older brands that still need to market and do business with the younger audience leveraging influencers, very smart. This is what they need to be doing. Here's what’s going to happen; You have all these channels now. And look, when it was just Facebook and if the brand that did it right still tweak their creativity a little bit for the platform, then you could trust that Ace Hardware could do that themselves, potentially. Hopefully, with a good agency, they could make that happen. Ace Hardware, excuse me. It sounds like bad grammar, but I think it's still in the dictionary. Ace Hardware ain't putting in a cool Tik Tok to the other video themselves.  And I think they're leveraging the natural environment, the influencers that are doing this already so that it builds credibility, it makes the content better, and it creates and makes the brand seem more relevant. Win, win, win. And so you're seeing brands that do this and they can't keep up with the demands of the content. So you've got to pay to get help with this consumer-generated content. And it checks off a lot of boxes anyway. I love to see what the marketing is, no offense Ace is never going to hire us. But what they would naturally think to do on Tik Tok. It wouldn't be pretty. 

Riley Clarke [00:31:01] I think for me, I like the honesty. I was reading this article and it said; look, we know this is not our target audience and it never has been, that is honesty. So transparent. The users are the influencers that are making these cool DIY things or whatever and, transforming their houses or whatever they're doing into these cool projects and we're going to use them to identify with this is how you can make that happen with Ace, even though historically we might not have been able to get you before,  we want you to know we're here for you. And I just love that narrative. I just really like the honesty of that versus what you're saying. It's true. If they would have done this themselves, respectfully, it wouldn't have been done well, the execution would have been terrible. 

Ryan Alford [00:31:50] If you come into our house, Nicole and I don't get to sit down and watch much television, but when we do, HDTV is on. And, you know, Chip and Joanna have sailed into the sunset to their channel now, but it's either fixer upper flip or flop, my hometown, whatever it is, I don't care for that one. 

Riley Clarke [00:32:15] But I like how you have your opinions on that. 

Ryan Alford [00:32:17] I do like flip or flop, I like Tarek.  We had him actually on a homebuilder that we're working with and had him doing some influencer stuff. So he's cool. I like the big dude on TV, getting real personal now; Nicole and I joked about this, the big dude on our home, he is a sweaty beast every episode. He is a sweaty man. He is sweating through and I know that in downhome Arkansas or Alabama or something is hot. 

Riley Clarke [00:32:50] I was going to say that. 

Ryan Alford [00:32:51] He is a big dude; I'm a big dude he's six-five like three hundred fifty pounds. And he's not even totally overweight. He's just a big human being, a bit overweight but a nice guy, super talented and I like him. He's a sweaty beast though. It was awesome. It's like he was just walking around. He was even doing work, he was just showing a home with someone. And I'm like, why didn't the producers change his shirt? Anyway, sorry, that has nothing to do with it. But my point is it all goes together. My wife follows all of these influencers and DIY stuff. She's very thrifty and very crafty. 

Riley Clarke  [00:33:33] I like the Christmas wine corks. 

Ryan Alford [00:33:36] You should have seen the white winter party we had. She took sticks from our in-laws, her parents' farm and painted them all white and like had stuff I don't know… But she follows all these guys and their influence was on her and we may be out of Gen Z. I guess she's Gen X and  I'm Gen X. I don't know what she is, but she's a little younger than me.  She's like five years younger. But she watches all these shows. If Ace is doing something with one of these guys, it's going to be in their favor, I'll tell you that. 

Riley Clarke [00:34:25] I think that's the other thing, too, a lot of when you're in the DIY space, no matter what age it is, if you like the DIY aspect of it, this is going to hit home for you in some way or another. And I took this initiative last year and I had some help back in West Virginia before I moved down here, I built my couch. And because I wanted a market; 

Ryan Alford [00:34:49] Look at you. 

Riley Clarke [00:34:50]  I wanted a more functional couch;  I wanted a table on the back. And, it's just this nice little; I had help from an amazing guy back in West Virginia. He's like family to me, Tony he helped me build this couch. And essentially I just wanted it to feel more spacious. I'm a tall person,  I'm six feet tall and I'm lanky. And I wanted my space and to have this table behind it where I have four chairs and this one piece of furniture in my apartment can sit eight people and that's nice. 

Ryan Alford [00:35:35] I wonder if our combined height is like the tallest duo in podcasting. Oh, I bet.

 Riley Clarke [00:35:41] I bet. Especially when we get

 Shaquille O'Neal's doing one or something. 

Riley Clarke [00:35:46] Yeah I know.  And when we have Noah Sims come on, which you know, plug that event as well, throw that in there to give a hustle event which is coming up on April twenty-ninth.  Noah Simms will be here for that and that's going to be so awesome. So we're going to try to do another podcast with him too. I would say the three of us, I think he's six, seven, seven. 

Ryan Alford [00:36:06] We're going to have it. We'll have him in the studio. We'll get three chairs. Yeah, definitely. We need to call it Guinness. What is the tallest combined height of three hosts on a podcast at once?  So I think that would take, I think, six-seven, six-five, six-foot and one of them being a woman. So you have to have at least one woman in there. 

Riley Clarke [00:36:25] I know. We are going to get screwed. Yeah, exactly. All the generations and everything's good. But props to Ace. I'm excited about it. Let's see where it goes. 

Ryan Alford [00:36:34]  Hey, I love it. Influence should be part of your marketing mix. Influencers don't care how big or small you are, even if you are a small insurance guy get you some influencers. If you try to get that twenty to the thirty-year-old crowd, go pay some of these micro-influencers on Tik Tok a few hundred bucks to do a cool video for you. Come on, get with it. Untapped market. Well, I think that's all for this week. We appreciate all our listeners, wherever you are, whenever you are, however you are, we are always there with you. You know where to find us. The Radcast.com at the.Rad.cast on Instagram. And you just Google the Radcast and you'll find all our channels on YouTube. IG TV anywhere, everywhere we can be found and you know where to find me. I am almost always on Instagram at Ryan Alford and we'll see you next time.

Yo guys, what's up. Ryan Alford here thanks so much for listening. Really appreciate it. And do us a favor, If you've been enjoying the Radcast you need to share the word with a friend or anyone else. We really appreciate it. And give us a review at Apple or Spotify. It was solid, tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me directly, you'll get your business kicking ass and you want radical or myself involved, you can text me directly at eight six four seven to nine three six eight zero. Don't wait another minute. Let's get your business going. Eight six four seven to nine thirty-six eighty. We'll see you next time.