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Weekly Marketing and Advertising News: E-commerce Data, SXSW Integration and Virtual Events, Clubhouse Creators First, and Roblox Goes Public

March 19, 2021

Weekly Marketing and Advertising News: E-commerce Data, SXSW Integration and Virtual Events, Clubhouse Creators First, and Roblox Goes Public
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In this episode on The Radcast, host Ryan Alford and producer Reiley Clark, break down this week's game-changing marketing and advertising news.


Happy Friday and welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, break down this week's game-changing marketing and advertising news.

These are today's topics:

  1. E-commerce Data: Spending has already increased online with $121 billion accounted for in 2021. What does this mean for your business? How can you optimize your e-commerce store and your digital space? The Radcast answers those questions in this episode.
  2. If you haven't heard, SXSW is going virtual this year. What are the ways your business can go virtual too? Listen to Ryan  and Reiley's digital suggestions.
  3. Clubhouse has officially taken off... or has it?
  4. Roblox goes public with a $41 Billion valuation. INSANE -- The Radcast talks through this valuation.

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

You're listening to the latest Rad Cast news update. Here's Ryan and Reiley.”  

Ryan Alford [00:00:12] Hey, guys, what's up? Welcome to the latest edition of the Rad Cast. Advertising and marketing news! It's Friday, March 19th, 2021, and we're excited to be here. I'm joined, as usual, by my co-host and the uber-duper-super producer of the Rad Cast, Reiley Clark. Is that the best introduction you've ever got? 

Reiley Clark1 [00:00:36] It's a pretty great introduction. Yeah, that's nice. No, I appreciate it. Yeah. How is your day going? Look at us all branded though, by the way. 

Ryan Alford [00:00:46] I know. If you're watching the video you can see. You can just imagine it, if it's the audio you're listening to. But oh yeah, we're bringing it. I got t-shirt gear on, ‘make advertising great again. and then our lovely wall art that Reiley put together is really upping the vibe here in the Rad Cast studio. 

Reiley Clark1 [00:01:05] Absolutely. I know it's fine. And if you see it on the video version, you will see a little bit of the outside view of the studio as well. So it's cool. Cool little vibe, but it's been a good week and St. Patrick's this week, so we know we're living it up. And the best way is obviously in keeping everything responsible. 

Ryan Alford [00:01:23] And we had a playlist playing on St. Patrick's Day in the office. I was like, ;cue the bagpipes!’ Like, Oh, that's Scottish. Like there were bagpipes playing all day. But we hopefully had some green beer. I can't remember, but we'll see. 

Reiley Clark1 [00:01:38] Yeah, exactly. Guinness, all the Guinness.  

Ryan Alford [00:01:40] And you know, I do remember I lived in Chicago and it was like a nine month work-live type situation right out of college. And I say I lived there, but I guess it was kind of that I stayed there more than I stayed anywhere else, for nine months. But they would turn the river green. 

Reiley Clark1 [00:02:00] I've always wanted to go to Chicago on St. Patrick's Day. The coolest St. Patrick's Day experience, I think I had was a couple of years ago. I was in Dublin for St. Patrick's Day when I was studying abroad. That was what you can imagine. It was pretty fun. 

Ryan Alford [00:02:17] A little throw down. Big throwdown.  

Reiley Clark1 [00:02:20] Yeah, yeah. But what about you traveling anywhere? 

Ryan Alford [00:02:23] Yeah. So if you're listening to this, wherever you are, wherever you might be, if it is the weekend that we released it, being, you know, today, Friday for you, or Saturday, or Sunday or even Monday, I will be having a beverage on a Mexican beach, somewhere, to be undetermined and unnamed because I don't want anyone not showing up there, if you so choose to come raid Mexico with me. But by the time, if you're listening to this right when it's first available, I am probably going to be on a beach having a margarita. Taking the family, all the kids there. So yeah, it doesn't mean I won't still imbibe, enlightened, and indulge a bit but all in a kid friendly confines of the resort that we're staying in. 

Reiley Clark1 [00:03:14] My favorite joke about this throughout the week is that, you know, you're like, oh, ‘I'm taking the boys and, you know, the family down to Mexico’. And we're all like, ‘but are you bringing them back?’ Like, is this happening? 

Ryan Alford [00:03:25] Yeah, we thought about deporting them, but nah. And this is the first year we have four boys and we have a blended family. We're the modern Brady Bunch. But we do have them all just about half the time or more. So, yeah, it's not an every weekend thing or every other weekend thing. We have them more than we don't. But this is our first international getaway with the family. So passports. Nash's got his passport. He's four. And so we got four, nine, nine and 11. So, yeah, we got the passport and we are in Mexico again, as you are listening to this. 

Reiley Clark1 [00:04:10] That's awesome. That's awesome. That's going to be super fun. What's been going on around the agency? Anything noteworthy? 

Ryan Alford [00:04:16] Yeah, just we, you know, sidebar, it's really to the agency, but we're having a great debate on our patio furniture and it's really weighing on my mind. You know, it's, um, we have this large, gigantic patio and we've had a couple of incidents that make us, you know, want to think about the way we're positioned downtown. Lovely downtown Greenville, South Carolina. Today's podcast is brought to you by the city of Greenville. But the outside patio, right on the Swamp Rabbit Trail. And so it gets a lot of traffic, a lot of foot traffic, but we're thinking through that. So that's been on my mind. That's somewhat agency news related. So if you know of any large bulky patio furniture and you want to message us online, please do send us your patio furniture ideas and we might sponsor you on the show.  

Reiley Clark1 [00:05:12] So your name on a stool or something. Thanks so much for giving us the furniture. 

Ryan Alford [00:05:18] So that's not the most important of things, but it's been on my mind because like, you know, I strive to make this a great place to work. We do have a co-work space and I want our people to be using it because it's getting beautiful outside, but getting to use all of the benefits of our space. So really trying to nail down some lovely outdoor gear. And, you know, but things have been busy. Things have been good. You know, I didn't watch the other night just like a large number of other people, the Grammys.  

Reiley Clark1 [00:05:55] Can we  talk about this? Did you see anything advertised for the Grammys? Did you see anything on Instagram? Anything on TikTok? Because I saw nothing about it. And then the next morning it was like everyone got a Grammy.  

Ryan Alford [00:06:06] I think they were only promoting it on linear TV and no one is watching linear TVs. 

Reiley Clark1 [00:06:14] Do you have an opinion on it?  

Ryan Alford [00:06:15] Well, you know, it would be one of the 2021 trends we talked about in December. It says ‘mass media is dead’ or dying. You know, I'd post it on LinkedIn or at least patted myself on the back. I thought it was funny, but I said, you know, nothing's fading faster than a bad haircut, than linear TV. Linear TV, and ratings are fifty three percent down. And look, this is the genie that's not going back in the bottle. Linear TV, mass marketing is fading fast. And so if they didn't promote it enough on social media because it didn't hit my radar and I'm on social media all day. And I don't know, you know, even if it got promoted, I don't know, I might have skipped it. It wasn’t even on my periphery, you know. 

Reiley Clark1 [00:07:09] That’s what I’m saying. I didn't even know it was like remotely in the time frame Grammys would have happened. And then, lo and behold, the next morning, I'm just seeing it on Instagram and I'm like, is this last year? Like repurposing photos? Because it was so off my radar. 

Ryan Alford [00:07:26] Yeah, but you can go back and watch it on, you know, YouTube, or something, like the quick version.

 Reiley Clark1 [00:07:31] Exactly. I just get the highlights. 

Ryan Alford [00:07:34] So, you know, but that hit my radar just purely from the standpoint of validation. I saw the news and it just said Grammys down 53 percent and I was like, ‘oh, there were Grammys this week? And then I went, oh, yeah, no wonder.

Reiley Clark1 [00:07:46] No wonder it was down. 

Ryan Alford [00:07:49] But it's just crushing TV because, look, their last hope was live events. Sports, Super Bowl, which has like its worst ratings in 15 years. So when the live events start going, this is like falling off the cliff. And you figure, you know, like, I got to binge watch some, you know, Netflix, you know, like I got no time for live stuff. The NCAA tournament is this weekend. I'll be in Mexico watching. You know, right now I'm watching my bracket get busted by some five seed beating my twelve seed. It happens every time. You ever fill out a bracket? You a bracket person? 

Reiley Clark1 [00:08:42] I need to fill out mine because I just want them to do well, you know. But we'll see where they go. 

Reiley Clark1 [00:08:53] I saw them on your bracket. Yes. Were they in your bracket? Oh yeah. Yeah. You don't sound too happy about it. Yeah. 

Ryan Alford [00:09:00] We'll talk about it later. No, we'll see. West Virginia might, you know, win a game or two. They always do. Hey, Bob Huggins is a hell of a coach. They always do. It's like them and Michigan State like they're good for two wins every tournament or something. Yeah. You know, yeah. They both play good defense. I think that's part of it. But hopefully my Tigers will get by. You know, look, Clemson is the only seed, the lower seed, that is not favored to win their game against a higher seed. Like what does this mean? Are we going to get killed? 

Reiley Clark1 [00:09:39] This is when you want the magic ball to tell you what’s going to happen. 

Ryan Alford [00:09:44] That means we're going to win. Like, you know, it goes against the grain. Then we get to play Houston, if they win. So there you go. And they're like twenty four and two or something like. Big Big Al. It's OK. As a Clemson fan and you know Fair-weather basketball fan that I am, I'm a I'm an all day, everyday football fan, and that was before we were good, by the way. We were not very good in the middle 90s, early 2000s. I mean we were OK, we had moments, but it was like, you know, ‘83, that was a great year. I was a huge fan then. This is not fair weather. I graduated from Clemson, so I loved Clemson football. I loved all Clemson Sports. I just can't focus year round on like five sports. I don't know. And my attention on basketball is waning because it seems like I'm doing a million things when basketball season is around, other than the tournament. So we'll see how it goes. Hopefully that bracket turn out. Any other big news from you, from the agency or otherwise? 

Reiley Clark1 [00:10:48] Yeah, but this will be a good segue into a little bit of the news topics for today. We have a really cool guest that will be featured on Tuesday's episode, Jan Bednar, and he is the CEO and founder of a company called Shipmonk. And it's so cute. They have. Yes, you heard it right. Shipmonk. Shipmonk. Yep. And you have a little monk as your, you know, mascot. And it's super cool, super cute. And also, obviously doing very well. It's not just a cute company. I probably shouldn't say it like that. It's a very well established company, doing awesome things with eCommerce. You all had a great conversation. 

Ryan Alford [00:11:26] So definitely check that out on Tuesday. Jan was great. He's done amazing things. He's pivoted, he's done different things, but he supplies the e-commerce world with turnkey fulfillment. The hardest thing about e-commerce, I really think it's a lot of things, but it's actually getting the product into people's hands. You got a great product. You've got branding, you created the web site and you start selling stuff and you get to actually fulfill, ship and get that thing there so you don't blow it all up. So Shipmonk, is that and it was a really fascinating discussion. So definitely be on the lookout for our Tuesday release. But officially, here's Reiley with the news. 

Here is the Rad Cast news. 

Reiley Clark1 [00:12:12] OK, first topic for today, again, feeding off of the ecommerce thing. Did you know that 2020 was like a huge year for e-commerce? If you didn't know that, then you've been living under a rock. But here's super cool news about the first two months of 2021. We are already at $121 billion online shopping. Thirty four percent year over year growth. That's what it's showing right now. And this is as a result of buy now, pay later options. You have, you know, your Carlana, you have the Visa After Pay, and all these after pay things. And hello, this is what we've been talking about. Go off, Ryan I know you have thoughts. 

Ryan Alford [00:12:52] Well, look, you know, as I told some of the clients we work with now, two years ago or three years ago, if we want to get technical about it. You need to be building eCom. Nobody knew that a global pandemic was going to escalate in seven years. But this was coming no matter what. It's kind of like, you know, you see the freight train, like coming down the tracks and it's still a couple miles away. But you like, ‘I'm good. I'm going to stick on these tracks and then hope that train doesn't run me over’. It's coming, folks. And now people are getting run over or taking advantage. You know, it's really no, this is really just commerce. You know, this is how stuff is getting bought and sold now. It's becoming the mainstream. You know, it grew in seven years over the one year of last year, you know, the seven year average, what they anticipated in that one year. And, you know, you've created muscle memory now with people that this is how they shop. You're seeing it now like toilet paper, stuff that was just the sacred cow that was never going to be bought thorught ecommerce. ‘I'm never gonna buy toilet paper or aspirin or everyday items’. Those things are now in play. And by 2022, we're talking about one trillion dollars. That is the estimate for how much sales are going to happen in e-commerce by 2022. And so this is all part of, you know, trends and things that we're talking about. But this is just now how you need to be thinking about building your business both online and offline and the implications because there's implications for both. And so not a surprise, but it is interesting, the topic you brought up, the buy now pay later. And that's back to again, these are things that were offered in store in retail before. Because you had credit cards and everything, you've had layaway. These are now the traits and the opportunities of how these things are being translated into digital, you know, that are now, you know, are just booming, you know, and you have this uncertainty. So people are really taking advantage of that. Like they know they're going to bounce back, but their next six months are a little in flux. But I still really want this nice wallet or whatever they’re buying. Whatever it is. So you got this influx of things and it's just an exciting time to be in e-commerce. 

Reiley Clark1 [00:15:14] It really is. And it's cool to just be in digital, the digital space itself. I mean, we're seeing the digital space really take off. And a lot of ways, especially with NFTs and other things like these, buy now, pay, pay later. You know, we're in conversation with I guests that might be coming on. And they have a similar kind of shopping loyalty kind of deal. And, you know, you're optimizing what you're able to get digitally because of other options that are brought through the digital space on how to increase your personal digital, you know, real estate or your own purchases or whatever it is. And there's just a lot more options now for you to, you know, go digital. I mean, really, there's like all these different paths and they're all merging at some point, you know, to give you the best option for you to expand whatever you're wanting digitally. 

Ryan Alford [00:16:10] Yeah. And, you know, even the big players, like from M&Ms and candy bars to everything else that, you know, is so convenience driven, you know, they're all rapidly adopting and adapting their e-commerce strategies for direct to consumer. Yeah. You know. Yeah. And I think, you know, you're going to just see things that you never expected to be sold online. I just think, you know, now that we've kind of gone over the hump of like, well, that's not possible or that doesn't work. You're going to see, I think, even more and more innovation in the space and I think a complete reimagining of industries, from cars to insurance. It's just we aren't even scratching the surface. We were scratching the surface. But you're not quite able to see through the window yet, you know, but it's coming. I mean, I'm seeing like the edges of a lot of that. I don't even see every bit of it, I’m not some, you know, hypothesis, you know, Nostradamus or something, you know. But I do see and have seen these trends coming enough to know that you couldn't ignore them. And now it's just, you know, live or die as a business. 

Reiley Clark1 [00:17:30] Exactly. But, I mean, basically, you need to figure out how to get on digital. And if you're not, then.. 

Ryan Alford [00:17:36] yeah, that train's coming. My worst, my worst train effects ever. 

Reiley Clark1 [00:17:50] Now our next topic. Obviously South by Southwest did not happen last year. And I think it's really interesting that we talked a lot about streaming events. We talk a lot about, you know, optimizing how live streaming or other ways of getting video content out there and South by Southwest is creating this virtual installation, also trying to figure out ways to bring the event home to the attendees. And, you know, you see some of the stuff that, you know, whether it's The Austin Chronicles or whatever, is like putting out the pictures that, you know, they're going to be creating on these installations and things like that. It's really interesting, very digital like this just looks like some futuristic movie that we saw early in 2000, you know what I mean? It's just crazy. But it's so cool to see this taking off and, you know, looking forward to seeing where this goes as a streaming platform, you know, for streaming services like HBO Max and things like that, too. 

Ryan Alford [00:18:50] Yeah. I mean, South by Southwest. It started like I remember it being in the industry as this marketing and advertising and digital type thing. Like 10, 12 years ago, it kind of started in that it expanded quickly into arts and movies and, you know, kind of the whole media landscape. And so, you know, I'm going to give a buy-sell approach here. Like buying this from the standpoint that I love it because it's opening up. You know, there are so many years, there's a lot of years where I could get there. Like I went to a few of these wonderful, awesome events. Years I couldn't get there, I would love to have this digital at-home experience to bring it to life because it opens up the audience more. People can get involved. More people could see what's going on in real time and all that. So I love it. And it's brilliant. They're doing everything they can. I’m selling it because I'm just selling everything that's like virtual events now because I'm so ready for real events and like it's more of a personal thing than A and then, I know the reality that we live in and I know why it's not. So I'm not wishing for something that we're not ready for. It's more just personal, like exhaustion of the virtual and wanting, the real and the human and everything that comes with that and hoping for that and hoping that next year, at the very least, some events like this can get back to not normal, because, again, I think they this is where there's no going back to normal. They’re are the ones that are adapting, that are bringing in like what they're doing, creating this virtual experience that they can carry on to next year. Yes, it's creating more work, but you're going to be able to open that audience, you wanted. Because statewide, what you bring in your normal visiting hours. You have the money, you have the resources where you have, you know, other brands or other reasons to be there, business development, all those things. You're coming in and creating that human environment. But the digital is still there for you. Virtually, for things that you might have missed while you were there or the people at home that, you know, couldn't have made the trip otherwise. And so, again, you're not going to go back to normal because I think these virtual experiences are going to remain. And I think the companies that really win are going to be the ones that intermix these two things. 

Reiley Clark1 [00:21:05] Exactly. No, I mean, I totally agree with you. It's something that, we've seen this a lot already with collaboration from other companies and other industries coming together with other companies and other industries. And we're seeing this virtual and digital collaboration take place. And it's just going this way. I mean, we're saying this over and over again, but it just is. And it's not going to go anywhere. It might be increasing for other people to be able to be a part of other kinds of events, still probably having real life, you know, people come in, once we eventually get back to that point. But this isn't going to go anywhere. And if anything, you're going to be able to expand on this. I think in the real sense, like eventually when it becomes live, like back to real people, to people events, that virtual aspect is going to be there somehow, some way. You know, I really think. But yeah. 

Ryan Alford [00:21:56] So it's cool. But as you know, I'm buying and selling it. The other reason I'm selling is I'm just ready for some realness and virtual can only be so real. 

Reiley Clark1 [00:22:04] Right. 

Ryan Alford [00:22:05] I I can put my, you know, goggles on and walk in there and then probably not far enough for all these. If my brain thinks I'm there, maybe I'll be there.  

Reiley Clark1 [00:22:16] Yeah, exactly. In the comfort of my own home, just like lounging on the couch. I'm definitely here. 

Ryan Alford [00:22:19] Oh hey there, Will Smith. How are you? Are celebrities going to be stuck up in virtual space? Are they going to be really nice because they know that you're really not there with them? Deep thoughts. On the Rad Cast news. If it's radical, we cover it. Yeah, chew on that one and we can revisit it in 2027. 

Reiley Clark1 [00:22:49] Yeah, exactly. I'm thinking about that now. Our next topic is, I mean, again, gosh, Clubhouse. OK, so Vlubhouse is creating a creator first kind of experience. They're trying to give creator content. Basically, to me when I read this it sounded like Instagram influencers, like all their credibility, the creators that you see on TikTok, things like that. They get verified and then they get finance. They're financially, you know. Let me say this different way Clubhouse will then pay them to then create, right. And that's my understanding of it. And it's what it kind of reminds me of, like TikTok creators and Instagram creators and other things like that, right? Yes. 

Ryan Alford [00:23:34] OK, so think about Clubhouse as a platform, as, let's just say, TV. It's TV. You need stations and content for your audience to keep coming to watch it. And so I got two thoughts on this one. If we're going to go back and play this in a year when Clubhouse is fizzled because I have my doubts. We can play back the tape because I've had them since the beginning. Yeah, I remember. And I do not think in its current form, Clubhouse is going to be a big deal in a year. I think that it's a Wanky experience. I think people are growing tired of it, they’re growing tired of blab. I think it's waning. I do not think this is a Facebook or an Instagram or TikTok, in its current form. If it doesn't pivot in a few different ways, I don't have all of those pivot recognizance. I just think that attention wanes and then, as more people have come on, the content is suffering. This is the first play because they're going to pay people because they know the attention’s waning and the best creators are falling off. They need to pay them to stay on. And this is the first sign that maybe they can always do this. I don't know. But it to me is a sign of that. And, yes, some of the other platforms do it, but usually the brands are the ones that support the influencers and the content creators because they're promoting. And so I think you might start to see some of that. But I feel like it's just not the discovery is bad. It's hard to find what you really want to be or do on there. I've already seen the channels, the few that I get on and listen to. It's like the quality versus even like two months ago. It's like everybody's hocking their book or their course or their training. And like there's definitely a diamond in the rough. So I'm not it's just, yeah I, I don't know,. 

Reiley Clark1 [00:25:47] I always wish rooms had caps on them. Like only have like ten people max in a room. Or you know because I feel like so many people are getting in rooms and just want to control the conversation because they want to talk so badly and they want people to listen to them so bad, you give them the place to go on stage and no one's going to mute them. They're just going to go off about something completely off topic. And everyone, because it's Clubhouse, we all have to look like, you know, ‘oh, we're totally in on this’, you know, whatever. And you're going to continue this conversation and just go along with it. And it's like, I get the professionalism. I get we're all trying to be respectful of everyone's, you know, talking points. But at some point, like, it just doesn't even feel like we're talking about the topic of the room anymore. 

Ryan Alford [00:26:35] It's like but it also has a natural friction point. So I'm going to give you a comparison. I asked you a few questions here, OK? Do we know why? One of the reasons is not because of the pay for but like linear TV. Linear TV being content that you don't get to necessarily discover it comes on at a time and this is when it is. Linear TV is dying because people want to choose what they watch when they watch it. 

Reiley Clark1 [00:27:09] Good, good call. 

Ryan Alford [00:27:10] Yes, Clubhouse is exactly the opposite. It's you know, people are creating shows and they're all this time at this place, at this location. It's linear, you know, in a lot of ways it's not organic. Like I choose, like I finally have some downtime and I can binge watch this show on my time, my terms.It's the antithesis of everything else that's trending, you know. 

Reiley Clark1 [00:27:35] So it's a really interesting point. But I feel like the only thing it has going for it right now is the like. I mean, we talk about it. Attention is currency and like, you know, use the now. But it's like the only thing it has going for it is the live, active viewing of it. But it's so dependent on other people joining one person's live. Yeah, it's messing up, to your point, the trend of discovery.

 Ryan Alford [00:28:00] The reason podcasts are so big is because people can choose to play the episodes when they have time to. And this is live. So if you either miss it, you get it or you don't, you know, and I just think it's fighting against some of the other things. And they created this this unnatural scarcity at the beginning. Oh, we're in beta. We're doing this, the invites. Brilliant, brilliant. The age old marketing, you know, creating scarcity drives attention. And as that's wearing out, more and more people get in and the content quality's going down. So you got scarcity going away. You've got content quality going down, and you have this inverse of my content when I want it, how I want it of trends. And it's none of those things. Again, I appreciate the quality of the people that are still on the platform. I appreciate the time being spent on it. I'm not saying that it's dead as a doornail. I'll stop short of that. I just think there's this these all these factors in play that are going to make it very difficult in its current form to survive over the next 12 to 18 months. 

Reiley Clark1 [00:29:10] It's a good point. It's a good point. We're obviously going to be following it here clearly.  

Ryan Alford [00:29:15] I'm not I'm not saying that, like, drawing this line in the sand. I'm doing it more because that's why I at first was, all right, let's do this and put some apples in that cart. And I'm just telling people to explore it, taste it. But you may or may not like how it tastes and you may not be eating in a year. So don't over, you know, use it as another channel. Yeah. But I'd be careful with going too all in. 

Reiley Clark1 [00:29:44] All your eggs in one basket. Yeah. No, that makes total sense. Yeah. Our last topic for today, I just think this is so intriguing to me. Roblox is going public, if not already went public. I knew it was around this day. 

Ryan Alford [00:29:59] I tried to buy it for forty five bucks. 

Reiley Clark1 [00:30:03] I'm shocked. 

Ryan Alford [00:30:04] It’s like eighty dollars now. 

Reiley Clark1 [00:30:05] Like kids, aren't they, like all over Roblox?  

Ryan Alford [00:30:09] All over it. I was going to say it has forty, it has, it has one of those forty one billion valuation's because of the offered family, like the trends of the buying. 

Reiley Clark1 [00:30:18] I've babysat kids and like they use this app all the time and I'm just like oh my gosh. The only reason why this company has done what it's done is because of kids using their parents credit cards. 

Ryan Alford [00:30:31] Oh God, yeah. Skins and I mean and stuff and swords and like, it's the weirdest game. There's all these little mini games within the game. Like I've sat here and watched my kids play. Like I picked up on, you know, Minecraft and <insert game here>, you know, like I picked up on the promise, you know, I love me some. Oh shit. What's the name of the game? I'm forgetting it, with my little race car. The thing blows up. I think they said, oh, you know, I'm talking about a mind freezing. You know, I'm talking about cars running around. You're trying to cheat each other. Well, what is it? You know, you're shooting like soccer. You've got to get the ball in, Rocket League! Yes, yes, yes. And I was just on another tangent there and I think it was the Rocket League and Roblox throwing me off. But anyway, Rocket League. I get it. I got it. It was cool. But man, it's weird little games on Roblox. It's like, these miniature guys. Creators can create games and, sign up and get paid for different things and they're just some, you know, like dudes in Egypt coming out carrying stuff and you're trying to make sure you shoot all the guys before they come at you. There's like the strangest games. Yeah. And it's like I'm like, what are you? And every other time there was a football game, the simulation football game on Roblox. And I'm like, we got Madden. And it's like, awesome, we got these little like, you know, 2D guys and they're like they're playing it for an hour. I'm like, this is the dumbest thing I've ever seen. But they love it.  

Reiley Clark1 [00:32:15] But get this, if you missed the number. Forty one billion dollar valuation, 

Ryan Alford [00:32:20] No, I believe it because I think the Alford family’s there's not a billion. That's a joke. But we've got them every time they get a gift card, they're loading it up and like it's 5, 10, 20 dollars Apple or whatever or or Microsoft gift card. They're loading that thing up and it's going towards skins or characters or whatever. And so and again, we talked about this, but kids are putting a lot of value in these digital assets back to the communities. So NFTsi, it's all part of that. That's why they got the valuation. I tried to buy it for 45 dollars and it went up to like 80 in, you know, like blink of an eye, in like a week or so. So I don't think I'd be buying anything under a hundred dollars. You know, this here's your stock tip of the week on the Rad Cast. Buy ROBLOX. It's going to be two or three hundred dollar stock. 

Reiley Clark1 [00:33:15] Yeah, I got my stimulus check. So… 

Ryan Alford [00:33:16] But you're going to see some fluctuations like any of these things do, but one hundred fifty dollars by summer and that's my guess. Yeah. So yeah. But it does not surprise me at all. 

Reiley Clark1 [00:33:28] Well that's it on the Rad Cast. Crazy, crazy topics. And if you didn't catch the theme, I think it's digital. I think we're talking about digital stuff. I think I'd be my guest. 

Ryan Alford [00:33:38] The interwebs, the internet, w w w. Well it's all Internet based. It's all wifi, the internet, everything you could do because of the connection in your pocket. That's crazy. But yes, it's. It's definitely here, there and everywhere, so get on board. So we really appreciate you, wherever you might be listening, hopefully watching as well on YouTube, on IGTV, Facebook and everywhere else. Please do us a solid. Leave us a review., let us know what you think. Send us stock tips or patio furniture ideas. We'll take ‘emall. But we really appreciate you and you know where to find us. Theradcast.com, @the.red.cast on Instagram and I'm always @RyanAlford on Instagram. We'll see you next time. 

Yo guys, what's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. But do us a favor. If you've been enjoying the RadCast, you need to share the word with a friend or anyone else. We really appreciate it. And give us a review at Apple or Spotify. Do us a solid, tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me to check with you, to get your business kicking ass and you want Radical or myself involved, you can text me directly at 8647293680. Don't wait another minute. Let's get your business going. 8647293680. We'll see you next time