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Weekly Marketing and Advertising News Update 3.5.21: Bob Ross and Deepfake Video with Mountain Dew; Snapchat and IKEA Escape Room; Bitcoin; NFT

March 05, 2021

Weekly Marketing and Advertising News Update 3.5.21: Bob Ross and Deepfake Video with Mountain Dew; Snapchat and IKEA Escape Room; Bitcoin; NFT
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Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news.


In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown:

  1. Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6.
  2. Snapchat is teaming up with IKEA to create an escape room... what are you escaping from? - Clutter! Use IKEA furniture to organize the bedroom and escape the augmented reality.
  3. Is Bitcoin the new global currency? What does this mean for investors, small businesses, etc? We discuss it all here.
  4. WTH is NFT? NFT - Non-fungible tokens. Basically, digital ownership of art, media, music, etc. How does it work? We answer these questions and more in today's episode.

If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |

Transcript

Railey Clark [00:00:04] You're listening to the latest Rad cast news update. Here's Ryan and Railey. 

Ryan Alford [00:00:10] Hey, guys, what's up? Welcome to the latest edition of the Rad Cast this Friday, March 5th, 2021. And I hope you, yours, and everyone out there is having a wonderful week and whatever time it is in your life when you're listening to this episode, even if it's 2035 which is completely possible, you might, my son might be listening to this episode, in twenty thirty-five. You don't know. And I could be with my walker, hopefully not by then, but who knows. But I'm joined as always by my lovely co-host and the producer of the Rad Cast, Railey Clark. 

Railey Clark [00:00:50] Hey guys. How is everyone? I wish we could sometimes hear out. We're great. Are you? 

Ryan Alford [00:00:58] Yeah. Are you good? The feedback. 

Railey Clark [00:01:01] Yeah. Right,  

Ryan Alford [00:01:04] You get me, pal. That's it. 

Railey Clark [00:01:06] But this is why.  

Ryan Alford [00:01:08] I will pat you on the back over across the aisle. 

Railey Clark [00:01:10] Yeah exactly. 

Railey Clark [00:01:12] I know this is when we get in a clubhouse, we start doing more of those kinds of things. That'll be nice to get that conversational flow going. So stay tuned for when that's happening. 

Ryan Alford [00:01:23] it's going to be a nice seventy degrees and will rub it in for anyone out there in the cold rain. Nice here at Greenville, South Carolina, where we produce the Rad Cast. We don't have enough pubs. Greenville is one of the up-and-coming cities in America. It's making a lot of the top ten list, the last five to seven years, and the place that we call home. 

Railey Clark [00:01:47] Yeah. The place I'm calling my new home. 

Ryan Alford [00:01:50] Gee, Vegas is, as we like to call it around here. But the spring is starting to fling here soon enough in Greenville. As we get teased because you get a 70-degree day and then a 40-degree day, it's like thirty degrees of over sixty-five. It’s high today and on Saturday night it was twenty-eight degrees. 

  Railey Clark [00:02:16] We're both in T-shirts today.  

Ryan Alford [00:02:21] Yes, I'm in my Rad Cast gear. No political affiliation with this, but we are on the Rad Cast making advertising great again. Yet another merch offer from the Rad Cast. 

Ryan Alford [00:02:34] So again, no political affiliation, this is about making advertising and marketing as good as it can be. It's been a good week here at Radical at the agency and with the Rad Cast, we had a lot of favorite episodes. I say this a lot. I'm turning into Chris Harrison on The Bachelorette, the most dramatic episode ever of The Bachelorette. Every week is like that. And it's like your little children. You like all of them, you know? But it was awesome with Colin, with sheets and giggles. That episode was released this week haven't checked it out, you need to call it super transparent about what it takes to build that business. The ins and outs of entrepreneurship and building a brand and something around that necessarily wasn't his first passion, but something that he researched. I thought that was really insightful for some people. Some people get so lost in the source, I've got to do it on something like this. This old recipe I have, I'm going to create a soup and sell it. And it's going to mean something. But sometimes, it happens a little more organically where you just actually observe where there's an opening in the marketplace like he did and you just go after it. He wasn't necessarily a sheet guy, but he's doing quite well, about a million dollars a month and sheets, pretty fascinating and really enjoyed cutting it up with him. He was fun. 

Railey Clark [00:04:01] His website's great, too. If you just go on sheets giggles dotcom, their websites are super fun and it is very conversational it's very organic conversation and how they're just targeting. Obviously, it's kind of the millennial demographic a little bit, but also a little older and it's beautiful sheets, eucalyptus all for the environment. It's really, really cool stuff. Our episode that will come out on Tuesday is with a guy, Noah Sims. Noah Sims is a chef. He's a professional chef, but he doesn't really like to consider himself a chef. He is a man of all trades. But he has a lot of really cool stories. He's just gone to Houston to help with a lot of the efforts that are going on with that random winter storm that Texas got, there's never had something like that happen before. But now he has gone there and he's servicing and cooking for a lot of people and doing all that kind of stuff. A really, really good guy, really wholesome guy. It's going to be a great episode. So I'm looking forward to releasing that one to you guys. 

Ryan Alford [00:05:16] Maltman Man Sim's is becoming one of my favorite people on the planet. Noah is just a dynamic character and guy. Sometimes you meet people and they create an impact on you. He's just one of those guys, this is how genuine he is, how real he is, how different he is. All in one package, sometimes you meet people that are different, but you like them. They have got a sheen on them. Noah is just raw and cool and just super smart. He's like an old George or Georgia boy. But he's far from simple. I really enjoyed getting to know him, following what he's doing and the way he gives back, and just how big his heart is. So we're excited to just stay close with Noah and hope you enjoy it. He gives some really great background for the realities of reality TV and just MasterChef and all I had to mention, he was in the top four finalists. Top Chef forgot to mention that part 

Railey Clark [00:06:27] This is just a minor detail, 

Ryan Alford [00:06:29] minor detail, minor detail, a hell of a good cook and even better person, and one of my favorite people right now. So definitely check out that episode and follow Maltman Sims on Instagram. You'll thank me for it later.  

Railey Clark [00:06:44] Speaking of food, we've been doing this now the last couple of weeks and I cheated. So I already gave him the setting of the meal for this week. Why? 

Railey Clark [00:06:55] This was why you're dear to my heart. 

Railey Clark [00:06:57] It's a holiday that's coming up. For any of us Irish people out there, St. Patrick's Day is coming up. You might be thinking and prepping ahead. The ten days you're looking ahead like, oh, what am I going to do? Ryan's got a wine for you. If you're making meat potatoes and especially with the skin, remember, on the potatoes, you season the skin on nice and you bake it together. Anyway, let's get this all nice. What kind of wine are we doing with some nice steak and some baked potato?

Ryan Alford [00:07:31] You don't need a special occasion for meat potatoes. My wife knows this, Nicole. I'll come home, twice a week. I'll text her, I'm picking up steaks or maybe not twice a week, but at least once a week. I'm having steaks tonight. I'll pick it up and I'm bringing home steaks. I'm a very simple eater. It's called meat, something small on top of it, like green beans. Green beans in a steak, This is kind of every day for me and it actually coincides. I'm having a really nice wine dinner tonight with my dear friends, Carson and Darlene. I can say this now. It's a surprise party for Carson, who is a good friend, and they are fellow wine drinkers. We drink a lot of wine at the lake together. We spend a lot of time with them at the lake and our dog. We are going to a really cool wine dinner tonight here locally in Greenville at Sobeys. If you've ever been to Sobeys, they have a secret wine basement area. Wine cellar, streamless pub there for Sobeys. But Carl's a good first call Sobieski owner-operator of Sobeys. There you go. It's part of today's podcast brought to you by Sobeys of Greenville. 

Railey Clark [00:08:51] Who is it going to be this week? I was waiting for it. 

Ryan Alford [00:08:54] In all seriousness. Steak and potatoes, rib eye, I'm going to an old favorite. I drank this one probably for the first time. It's probably been fifteen, seventeen years ago. It's called Hall Qabbani. It is my first wine, everything is a cabernet, obviously, and I'm a cab and, you know, the 80-20 rules, like it's cabernet 80 percent of the time, 20 percent, everything else kind of falls. Any other wine falls in that 20 percent. But the Hall cabernet is quintessential like Napa cab. It's robust but has a Napa fruit profile that very few other regions have, which is what Napa is known for. It’s big, bold! Sometimes, everyday wine drinkers, you drink a red wine that just saps all the energy out of your mouth because it's just so dry. It might be tasty, but you can't really appreciate it. You need water beside you, an I.V. station next to you. It is like the Hall cabernet, like a quintessential Napa cab. It's probably around thirty-five bucks for a bottle. You could find it a little less than that if you find it on sale somewhere. But, it drinks like a hundred-dollar bottle of Napa Cabernet. It's big, it's bold, but it doesn't just wear you out with the tannins. The tannins are there but with a big bold steak you want a little bit of that dryness in that and they just pair up really well together. And it's got describing the proof the fruit profile would be probably beyond my taste. I don't know if it's the blue fruits or the red fruits, but it's got a fruit profile running through the middle. But it's got a little more heft to it than some of your everyday table wines or, like your standard ten-dollar bottle at the grocery store. This would be a bottle, when you taste it, you would feel like you got your money's worth, even at thirty-five dollars, which I know is not like every day for most people for a wine bottle. But I think you would drink it and go, OK! this tastes as it should be. It tastes better than my standard ones. I have an honorable mention. So, the Hall cabernet where you could find honorable mention is Pine Ridge Cabernet, P R, the Pine Ridge Vineyards. This one's another one I've been drinking forever. I got to mention them because it's another favorite. I was coming down when you mentioned steak and potatoes, those two were in my mind right back and forth. They're about the same amount as far as finding, though, they're both readily available, pretty mass-produced. But Pine Ridge Vineyard has a similar profile. If you drank them, the average person had a cloth around their head not because there's definitely a nuanced difference. But if you don't drink a ton of this type of cab every day, you might not notice very similar profiles, but definitely have that tannin structure that allows it for aging to both of these ones can be aged for ten plus. So you can spend thirty-five dollars and you might not drink it tonight. But if it sits on the shelf for five years, say that you could do that as well. Yeah, they're both similar in price. Pine Ridge might be a touch more expensive, but they're really similar. Very good with any steak and definitely with season potatoes. Hall Cabernet, Pinewood's Vineyards Cabernet. Those are your wine suggestions for the week. 

Railey Clark [00:12:57] You guys got it in.  

Ryan Alford [00:13:02] We're going to start doing this in the afternoon. We are doing this mid-morning. I think we're going to do it at four o'clock as I am talking. 

Railey Clark [00:13:09] Can you make steak and we'll have wine. And we'll talk about the wine they make. I am not questioning your ability. I'm saying, can we do it on the Rad Cast now. I'm craving steak. 

Ryan Alford  [00:13:26] Here's Railey with the news. 

Railey Clark [00:13:33] OK, guys, so we have some fun topics for you today. I feel like normally we get a little Carpati, but we're trying to keep it super fun and relevant to pop culture and things that are obviously relevant. We always hit that news topic. But Bob Ross, Ryan was shocked that I even know who Bob Ross was, but I do. 

Railey Clark [00:13:56] This is why I love the Internet. So Bob Ross has made a huge comeback, if you want to call it a comeback or whatever, because at least everyone in my generation was like, oh, Bob Ross, I'm going to be in for Halloween. But anyway, Bob Ross is doing a keepsake video and it comes out March six tomorrow, and it's with Mountain Dew. But he's going to be painting the scenic Mountain Dew View painting. 

Ryan Alford [00:14:21] Yes. And it's obviously not Bob Ross because Bob Ross is deceased, as I believe. 

Railey Clark [00:14:27] Yes. But that's a deep fake. 

Ryan Alford [00:14:31] I should have said that prior. 

Ryan Alford [00:14:33] Yes. Rest In Peace, the true Bob Ross. But now his deep fake has come back. Mountain Dew worked with his studio and they got a guy that was truly licensed or taught in the same style as Bob Ross. They made him generally look like them. But then they use the CGI and all of a sudden they do it for deep fakes, making them look exactly like them. And they're going to be doing and releasing this deep fake that looks like him. And he's drawing a Mountain Dew Esque scenery, 

Railey Clark [00:15:12] I imagine, in the mountains. And, this is one of those. 

Ryan Alford [00:15:17] I've seen more Bob Ross, you know, in commercials and different things. So I could see, he's got that more broad appeal than I realize. There are probably super fans all over the place listening to Bob Ross.

Ryan Alford [00:15:33] I just remember just feeling like I could take a nap when he would talk and he's drawing and doing. What is it that he says, “there's no mistakes, just happy accidents”. 

Railey Clark [00:15:47] I'd never heard. I don't think I remember that. I love that, though. Yeah. I have a lot of happy accidents. 

Railey Clark [00:15:53] Just happy accidents. Yeah. 

Ryan Alford [00:15:54] So my parents said when I came out, he's not a mistake. He's a happy accident. 

Railey Clark [00:16:04] That’s funny. I'm going to write that one on our whiteboard, of course. 

Ryan Alford [00:16:07] Nash was a happy accident actually. 

Railey Clark [00:16:09] So she is going to be listening. 

Ryan Alford [00:16:17] But it's not a happy accident, it was an accident, but it was happy. We're happy. We love them. We're not throwing them back. But hey! I like this. It's cool. It's another one of those. Some of these brands have been playing lately. The budgets are empty and the ideas are limitless and they're going for it. But it's cool. Look, the deep faking is actually the interesting part of this for me because it's going to be both an opportunity for fun things like this, but I think you're going to see some abuses of this because it's gotten videos so proliferated, the people are watching so much content, they're not going to know when something's wrong when it's not, 

Railey Clark [00:17:06] You have hit the nail on the head for me because I have a problem with videos that aren't necessarily completely accurate. Yes, you're going to have things that aren't necessarily fully accurate. But in terms of something like a Bob Ross video, let's say even going back to the point, I should have made it clearer that this is a fake video. But in the sense if people didn't even realize he is deceased for example, there need to be disclaimers or something to that effect, because I do think it can really change how you're processing what the video is showing you if it's not fully accurate, There's a point of doing it to a sarcastic point, a little bit of an onion kind of view, doing things for irony. But at what point, you don’t know? 

Ryan Alford [00:18:04] I think it's a real problem to be dramatic, I guess it will be dramatic here on the Rad Cast. But World Wars could get started over this kind of stuff. A video of Biden, if someone deep fake of Biden telling Vladimir Putin that he said something. That getting out and not getting curtailed fast enough. Obviously, you'd like to think at the government level it's not going to happen. But some of these things are getting so real. But you're going to see, as fast as news gets spread with Twitter and everything else before it can get validated, there's no more journalistic integrity anymore. Everybody wants to break the story first. How many times in the next ten years are we going to see stories and things happen that go up. It was actually a deep fake. I saw one with Keanu Reeves like robbing a convenience store. And I'm telling you, it looked like Keanu Reeves. If you could see just a tad once you knew it wasn't real. You could see a little bit of some jaded, pixelated stuff. It's getting a little scary.  

Railey Clark [00:19:22] You hit the nail on the head again. That's another reason why there's a lot of questions about big tech. We're even going to get to another topic that is going to have some feeling into the same category. But we'll get to that in a second. 

Ryan Alford [00:19:42] I think it's a smart topic. Obviously, Bob Ross has more universal appeal than I realized. But deep fakes are the talks. So it's interesting for Mountain Dew to leverage all of that. Absolutely broad interest. 

Railey Clark [00:19:56] And I get it in the sense of a meme, it feels like a TikTok it’s always relevant. But not everyone is going to have this mindset when they're making something deep fake. 

Ryan Alford [00:20:10] That scares me. But other than that I like the idea. We'll see where it goes.  

Railey Clark [00:20:21] ) Our next topic is super fun again, and this is still in that techie realm. So Snapchat and IKEA are teaming up and they're creating this augmented reality of an escape room. Basically, the user is decluttering the room with IKEA products. You can't get out of the room until you clean the room using IKEA products. 

Railey Clark [00:20:47] Which I would never get out, as my wife would say. 

Ryan Alford [00:20:55] When I lived alone, I definitely had one of the cleaner places but it was one closet door. My apartment would look wonderful. But if you open the closet door and everything falls like that.  

Railey Clark [00:21:11] In one of the episodes of Friends, Monica was always the neat freak. And then everyone couldn't go in that one closet. One day Chandler breaks into the closet. Then they realize she's been hoarding all this stuff forever. 

Ryan Alford [00:21:22] I think it's in the offered blood and maybe my mom's a Melton naturally. But my mom, she's not a slam, she's an uber neat freak. But my sister and I were never afraid to jam some stuff up in a closet, it's so nice. Just don't open that door. You might get hurt. But anyway, I digress. But I like IKEA, so maybe that's why I like it. It’s cool using it. I know it's coming and I know it's getting better, like gaming. I'm super fascinated by it. 

Ryan Alford [00:22:09] I just haven't seen a ton of well-executed AR examples from brands. It always comes off a little gimmicky, maybe not as gimmicky as Coke being delivered by a drone, but I do think Rad Cast has invested a lot in this AR technology and I am bullish on Snapchat this year because I do think they are going to make a rebound of sorts. I don't think they went anywhere. But I think they might be turning the corner here. It's fun. It's cool. It's a good blend play. I love IKEA. I wish there was one in Greenville. 

Railey Clark [00:23:02] There's one the one in Charlotte. It's not too bad. It's like an hour, just an hour’s drive. I was looking at this and I just pray they do not make you build furniture before you start cleaning up the room. 

Railey Clark [00:23:14] Oh, God, yes. That would be a complete brain killer. 

Railey Clark [00:23:19] I'd get into the room. 

Ryan Alford [00:23:20] Could be a complete spoof on that ballot. We got this wonderful cabinet from IKEA for the room. 

Ryan Alford [00:23:30] Seven hours later, I put together a four-legged table. 

Railey Clark [00:23:36] With three screws missing. I'm just kidding. 

Ryan Alford [00:23:38] I think there's a service. Josh is actually really good at putting together furniture. Whenever we get something at the office, I'm like, Josh, I need you, man. I need you badly. We bought this golden tee game and Josh put it together. I might just need some help. I was helping him for five minutes, I got busy doing something. I got the call and we timelapse the whole thing. Actually, I don't get that time. Let time get a TikTok video. 

Ryan Alford [00:24:05] We timelapse the entire golden tape machine being put together. But anyway, we're a detour central here today on the news.  

Railey Clark [00:24:17] To continue the conversation, though, this is more of our kind of opinion of catching up on what's going on with Bitcoin. If you haven't heard of Bitcoin, then welcome from under the Rock. This has been around for a long time, but it's something that more people are pegging to be a global currency. So, opinion on that first and then we'll break down another part of it. 

Ryan Alford [00:24:44] I am not smart enough to know the future of currency, but it's too big to ignore now. I do have a good story. We're going to take another detour here, but it is about Bitcoin. You know, I'm into fitness and exercise. I've told this story a bunch of times. I feel like it's one of those just because I forget certain sports that maybe I'm changing it. But the core of this story is both true and a reality that I sob over. So anyway, I bought my first bitcoins, probably seven-ish eight years ago. It was probably a year or two when they're into it. And as I recall, I don't remember the exact value, but it was definitely less than three hundred dollars a bitcoin. It was something in the hundreds or even less than that. And I bought like ten bitcoins because there was a supplement that wasn't illegal, by the way. It was just made in Australia. At the time, they were trying to be trendy. And this was when Bitcoin first came out and it got a little popular like website purchases. So I had to buy Bitcoin to buy super duper protein, and I bought it. And I had three bitcoins that were leftover.  

Ryan Alford [00:26:06] I just left them in the Coinbase. Then I totally forgot about them. Fast forward to a year and a half ago, maybe two years ago now, Bitcoin hit like seventeen thousand dollars. 

Ryan Alford [00:26:26] I was watching it. I saw an article and I was like, I remember buying it the one time, but I did not recall having the Bitcoin. I looked up my credentials for Coinbase. And sure enough, I had three bitcoins sitting in there. It was worth fifteen thousand dollars.  

Ryan Alford [00:26:46] I was like, I have no idea where this is going. But I ended up selling them and I made 30 grand. It was the total after all the fees and whatever they were worth at the moment, I sold them and ended up going back down to four grand two weeks later. So I thought I was the smartest person ever. And sure enough, now there are 50 grand. What did I do? It's a true story and completely random. I'm not smart enough to know what the currency of the future is going to be. But there's just way too much. Elon Musk, one of the smartest guys in the world, one of the richest guys in the world, bought five billion dollars worth of Bitcoin. That's all I need to know to know that this is a legitimate Bitcoin somewhere that's going somewhere. 

Railey Clark [00:27:31] It's part of the future in some way, shape, or form. 

Ryan Alford [00:27:33] Yes. And now I do own a different coin. There are some guys in our office, Callen, and others. They got me on the train I bought,, I don't know how many thousand dollars worth of this one coin. I think it's lost half its value. But I didn't buy the quick turn. I'm just going to sit on it and hope that it turns into Bitcoin one day.  

Railey Clark [00:27:53] This leads me to my second question with this Bitcoin conversation. So companies that are considered big companies, that are debating, using this as a form of purchase for potential trading cards? Potentially, whatever your product is or if you have a service and I'm saying trading cards, this is kind of getting to our last topic of the day. But, just looking into that realm, what does that do in your opinion? 

Ryan Alford [00:28:30] I get maybe binary or a little different with this, but it's no different than Paypal. There's a lot of different forms of payment now, and I would still rest on the fact that the wealthiest guy in the world adds five billion dollars worth. So it's got to have some real value to it, if nothing else, on his back. 

Ryan Alford [00:28:53] You know, the value might just be purely on Lelong most now.

Ryan Alford [00:28:57] I would feel OK with it. I feel it's mainstream enough for accepting payments or making payments. It seems to be increasing in value. It might actually be smart because think about a company that started this three years ago. If they were smart enough to accept payment in Bitcoins two or three years ago and they were just sitting on that, think about the value increase. Five thousand X, because again, back to the story I told the small little three coins. And so I just think of riding that wave. It has risk, though, and you have to be in a position where you can tolerate that risk and it has to be for the right brand. I don't know if this makes sense for General Electric, but does it make sense for a risk-tolerant brand that knows the potential here. 

Ryan Alford [00:29:54] You probably have to know different than, you get paid in a certain currency and you trade that out. How long you sit on it becomes your risk. Even though there are high fluctuations weekly, it doesn't seem every day it's losing 70 percent of its value like that was there. But if you're exchanging it within 24, 48 hours, based on how the company wants to look at it. If you're looking at it as an investment, they have to take a financial adviser to tell how they do that from a tax perspective. You take in 50 bitcoins. Someone just bought real estate with it, a million-dollar piece of real estate. It took 50 bitcoins. If that suddenly became worth three million dollars, I don't know the tax implications of all that. Obviously, capital gains go somewhere. I think you have to weigh the risk and the reward. Right now there's a lot of people getting rich off of it. I know that. 

Railey Clark [00:31:03] I know I'm trying to invest but I don't know where to start. But that's a conversation I've read every day. And then our last topic for today, which I'm excited to get into because this is so, so fascinating. And again, this just goes into a couple of other things we even discussed today. What the hell is NFT. What is this? So this is like digital ownership of art, media, music, things like that. My understanding is people are able to freelance, create any kind of media of some sort and then sell it through this program.  

Ryan Alford [00:31:58] A non-fungible token.

Railey Clark [00:32:15] Basically you're able to put out different kinds of media. If you're a graphic designer, you're able to create something. If you're a musician, you're able to sell music there and people can purchase it, but they can take complete ownership of it through NFT. 

Ryan Alford [00:32:34] And it all uses blockchain technology and the uranium network of Bitcoin or an NFT. All Bitcoin is considered an NFT of sorts, but. I'm going to stay out of the technology realm for how this stuff happens and mining and all that stuff and stick purely to the notion of digital art because I was talking with Railey beforehand when this first started happening and you saw this, it didn't make a ton of sense to me, but I watch my kids who are growing up digital natives. I was fortunate enough. I came up with analog, but the digital world happened around my career and I embraced it. I am forty-three, and people of my age have fought it on some level.  

Ryan Alford [00:33:25] I've embraced it since my late teens when it started to head in that direction. I can relate to older people but also relate to the younger. I think it's helped me in my career, actually. But all that to say my kids are digitally native, everything's digital, there's no analog in their life. It's all digital. They put a higher value sometimes on digital experience, more so than physical. And so it took me a while to get my head around that, because even though I consider myself digitally savvy, digitally taught, digitally embracing, I still value more physical things, whether that's a baseball card or a piece of art on my wall or going to the beach where my kids go. And if any of you have kids, you know, they play ROBLOX, which is one of many games where you buy shirts and you buy guns and you buy the ability to be this guy or that guy. And no different than whatever the fighter game is that I'm forgetting. That was huge. It's taken a backseat because Apple banned it on their platform and my kids will kill me for not remembering the name of it. It'll come back to me, Fortnite. Sorry, but buying skins and all those kinds of things.  

Ryan Alford [00:34:52] They will spend as much money as I would let them on that. That is their identity. Being able to walk around with this guy with two big fists and like a parrot on his shoulder, they sign real worth to that and it means more to them than I can relate to. And thus something like this with digital art, the fact that people can assign that value to it no longer surprises me. And using blockchain in security that you have to make that one non-repeatable, copyable as long as you have that. I don't understand every bit of the technology, for how they don't allow fakes. But I guess if you literally own the zeros and the one, I was going to software, you own the code. I can see that has value now through the lens of my children. And obviously, someone that spent six million dollars on which I did watch the piece of art. It was breathtaking. It was really interesting, like people walking by, there's this bird that comes with flowers on top of the rock. There was something really interesting about it. It was almost no different than walking in and seeing Mona Lisa for the first time. I watched it and I stared at it for like five minutes. I don't know if it's worth six million dollars. Not to me. If I was a billionaire and your values change, your value assigned may get a little thrown off. But it was really fascinating, 

Railey Clark [00:36:29] I think the fascination with digital is that it's not going to go anywhere? It's going to be there. Wherever you go, it will go with you.  

Ryan Alford [00:36:45] As long as there is not a doomsday and there's no power. 

Railey Clark [00:36:49] Point is if you pull the fire alarm and you know, you have 30 seconds to grab the things that are most important to you in your life, what are you going to grab? But in this digital space, you know, someone pulls a fire alarm, you have your phone, you are pretty much fine. All your stuff is there. If my wallet got stolen or if my apartment burnt down, I'm going to be fine because I have my laptop with me and my phone with me, which they're pretty much with me 24/7. Everything has such a value on how it's placed digitally in the digital real estate, so to speak, of your information and not ownership of it, I feel like that makes it that much more fascinating, and the accessibility. 

Ryan Alford [00:37:52] It’s been proven, I don't know what the age bracket was, I don't know if it's like fifteen to twenty-five-year-olds, they put more value on their phone than they do a car. That's a different change. I put a lot of value on my phone too, but I don't know that I've gotten quite to where I am. I do think that this notion of digital art and the value that people are assigning to it, the digital versus the physical, has implications that we don't even quite understand yet. I'm going to challenge myself because I was analyzing this. This has business implications no matter what you do, that need to be thought through. And I don't pretend to have everyone sitting here on this episode, but you need to be thinking about what that means from your business with the value that this generation is being brought up and in the digital space, the digital value they're applying to things that may not seem tangible to you, but are very tangible to this generation, coming generation. 

Railey Clark [00:39:07]They are going to eventually be, in some fashion, part of the progress that's happening in society, in business, in whatever it is and what they're placing value on is going to have an effect. And whatever they create as adults. 

Ryan Alford [00:39:25] It's back to, as much as I knocked a little bit of the gimmicky-ness of what it's been so far, it plays right into. So you can't ignore it. It's going to be a major part of our reality. It's just not all figured out yet, but to bury your head around, it is a mistake. 

Ryan Alford [00:39:57] It’s like buried treasure. Buried treasure will always be a physical thing. 

Ryan Alford [00:40:03] One day there's going to be like buried digital treasure. You're going to go to the website. Bitcoin is mining and stuff like that. 

Railey Clark [00:40:09] But in a way, you're going to go to some random website and be like, oh my gosh, I just found the website of such and such and I just found this. And like, this is worth like Embeddedness Digital or Rackley, like you found it, the Easter Egg. We need to write a movie right now. 

Ryan Alford [00:40:26] It's called The Matrix. 

Ryan Alford [00:40:38] Non-fungible tokens. 

Railey Clark [00:40:41] Can we not come up with a better name, you know what I think of when I hear it for, Asprey? 

Ryan Alford [00:40:55] I've never had to use it. I don't know if I've Antifungal in my biography. I've never had to deal with that issue. So maybe it's easy for me to talk about it because I haven’t. 

Ryan Alford [00:41:07] It makes me think of those who couldn't come up with just name it, something cooler. Non-fungible gold tokens. Tokens kind of sound cheap to you because they might be like show biz pizza. You put the tokens in to play the games.  

Railey Clark [00:41:26] Here we are, NFT, Bitcoin and Snapchat, and Babara, so we had all the fun topics today. 

Ryan Alford [00:41:35] There we are. We had a full news episode here on March 5th and twenty twenty-one. Well, we'd like to thank everyone for listening. You know where to keep up with us. We hope you will watch our produced episode. Railey does a great job producing those. You can find those on YouTube and TV. IG I'm losing my acronyms. My mind is stuck in the NFT non-fungible token Word. IGTV, YouTube, Facebook, anywhere and everywhere and always at the Rad Cast dot com, which the new site should be launching within the next 30 days. 

Railey Clark [00:42:14] I think it's within the next week actually. 

Ryan Alford [00:42:16] Oh next week. Can we just talk more about that? But yeah, you know where to keep up with us, the Radcast dot com, @the.rad.cast on Instagram. And as always, thanks so much, Railey. 

Railey Clark [00:42:28] Yep. Thank you! 

Ryan Alford [00:42:29] And we'll see you next time.

Yo Guys. What's up? Ryan Alford here. Thanks so much for listening. Really appreciate it. Do us a favor. If you've been enjoying the Rad Cast. You need to share the word with a friend or anyone else. We really appreciate it and leave us a review at Apple or Spotify. It was solid. Tell more people, leave us some reviews. And hey, here's the best news of all. If you want to work with me to check with you, to get your business kicking ass and you want radical or myself involved, you can text me directly at eight six four seven two nine three six eight zero. Don't wait another minute. Let's get your business going. Eight six four seven two nine thirty-six eighty. We'll see you next time.